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Digital Content Strategist

icon building Company : First Horizon
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Digital Content Strategist

No sponsorship will be provided for this role.


Location: On Site at location listed in job posting


Weekly Scheduled Hours: Monday- Friday, 9am-5pm


Summary:


As a Digital Content Strategist, you’ll create clear, useful, human-centered content for our digital products. You’ll work closely with product designers, product managers, engineers and compliance partners to shape end-to-end experiences. You understand that content design is more than writing words on the screen: you go beyond asking “how should this be worded?” to “how can this help the user understand and take the right action in this moment?”


This role is ideal for an experienced, detail-oriented writer who can work collaboratively and proactively to deliver user-focused content that shapes intuitive user experiences.  


Key Responsibilities



  • Write and design UX content across web and mobile experience, including navigation labels, microcopy, error messages, alerts and system notifications

  • Partner with product and design to create frictionless experiences and translate complex banking concepts into clear customer-friendly language

  • Apply content standards, voice and tone guidelines and design patterns consistently to ensure consistent experience across touchpoints

  • Collaborate with legal, compliance and risk partners to ensure language complies with regulatory requirements

  • Participate in design reviews, usability testing and content critiques

  • Iterate on content based on user feedback, data and business needs

  • Leverage user data, customer feedback and research insights to iterate and improve content


Qualifications



  • 5+ years of experience in UX writing/content design with a strong portfolio showcasing digital product content

  • Experience working on complex or regulated digital products (financial services, healthcare, insurance or similar preferred)

  • Ability to simplify complex information without losing accuracy

  • Experience collaborating with cross-functional partners and managing multiple projects and deadlines in a fast-paced digital environment

  • Ability to explain content decisions and advocate for user needs

  • Excellent writing, editing and communication skills

  • Proficiency in Figma, Confluence, Jira and the Microsoft Office suite

  • Strong collaboration skills with ability to influence stakeholders and drive alignment

  • Passion for continuous learning and innovation

  • Bachelor (4-year college) degree in English, Communications or related field or equivalent practical experience


About Us 


First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com 


Benefit Highlights 


• Medical with wellness incentives, dental, and vision 


• HSA with company match 


• Maternity and parental leave 


• Tuition reimbursement 


• Mentor program 


• 401(k) with 6% match 


• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits 


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