Digital Engagement Lead

As a Digital Engagement Lead, you will play a crucial role in building farmer confidence by providing valuable insights through digital solutions that guide farming decisions. You will serve as the local digital expert, connecting the Climate FieldView team, New Business Models team, Business Unit Lead, and local sales squad to achieve digital platform targets. Your expertise will help drive the adoption of precision agriculture technologies and enhance the overall grower experience.

YOUR TASKS AND RESPONSIBILITIES:

• Provide on-farm expertise to assist key customers with the installation and troubleshooting of Bayer’s precision agriculture technologies, managing data collection/mapping challenges, diagnosing and resolving connectivity issues, and educating growers on Bayer’s Digital Farming Solutions portfolio;
• Lead and influence squad members to increase digital acumen, enabling customer acquisition, retention, engagement, and digital revenue through solution selling with FieldView and New Business Models;
• Identify transformative farmers, dealers, and retailers for digital trial and testing opportunities;
• Offer deep expertise on current digital software (FieldView, DMP) and hardware (FieldView Drive), ensuring farm compatibility and optimal setup;
• Provide leadership and insights to Digital and Crop Mission Teams on customer needs and features in development;
• Develop use cases for existing and new features and train squad members accordingly;
• Train FSRs/dealers to make data-driven agronomic decisions using FieldView;
• Support key customers with data acquisition and clean-up;
• Train squad members and dealers on executing NBM workflows;
• Identify and lead key improvement areas across digital platforms to optimize internal processes and enhance grower experiences.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Strong communication skills with the ability to influence and motivate key stakeholders;
• Position requires driving for the company, possibly under DOT/FMCSA jurisdiction, involving safe hauling of trailers, products, supplies, or equipment.

Preferred Qualifications:

• Bachelor's degree within the agricultural field;
• Minimum of 5 years of experience within digital agricultural platforms;
• Experience working closely with seed/chem sellers, growers, and sales organizations;
• 8 years of working experience in agriculture and/or digital fields;
• Expertise in digital software (FieldView, DMP), hardware, farm equipment compatibility and setup, data collection, and use of data-driven features such as reports and scripting.