Digital Excellence Manager - 12-month contract

This is a 12-month contract
At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe.
Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office in Mississauga is purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.
Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking ambitious action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.
Our Position
As we continue our digital transformation journey at Astrazeneca Canada, we are dedicated to redefining the healthcare practitioner and patient pharmaceutical experience. Our ambition is to modernize our customer go-to-market approach and set new standards for marketing excellence.
Accountabilities:
As a subject matter expert of channels and content, assesses what the business is trying to solve and recommend the optimal channel mix to best solve for that customer, based on channel impact, customer preferences and user experience.
• Leads cross-functional teams to meet project/program deliverables: Brand marketing and sales teams, analytics, global partners, creative & digital media agencies and all production vendors.
• Plays a critical role in content delivery and project management for digital, multichannel and omnichannel campaigns
• Portfolio lead on paid media activity and works with media agency of record on forming strong media plan for campaigns that require it – also tasked to monitor and share results with brand teams while also ensuring elements of campaign are optimized when needed.
• Portfolio lead managing the relationship & process with production/development partners
• Manages multiple priorities, projects and stakeholders across business in an extremely fast-paced, deadline driven environment. Responsible to identify process gaps/inefficiencies, propose solutions, prioritize timely fixes with the right teams.
• Ensures integration of multi-channel tactics that ladder up to a cohesive campaign – traditional, print, digital & social, and paid media
• Ensures custom tagging is applied to appropriate assets and aligns with back-end analytics requirements.
• Provides creative expertise, user experience & channel best practices.
• Ensures application of creative initiatives (cohesive common look and feel user friendly) are carried through at a brand level.
• Provides guidance on regulatory strategies and ensures programs are compliant with internal governance such as PAAB, ASC and local regulations.
• Support on-boarding of new Marketers and third parties as required.

Required Qualifications:
Post-secondary education or equivalent work experience

3-6 years of practical experience – agency account management or equivalent Digital Marketing experience within an organization

Proven project management and agency management skills

Digital Marketing experience – strong customer experience skillset with knowledge and execution of channels such as email, SMS, web, SEM, social media including paid media

Demonstrated track record in development and delivery of assets through a variety of channels (digital and traditional)

Ability to influence internal and external stakeholders when recommending channel mix and managing programs is key

Thrives in a fast-paced, constantly changing environment

Strong negotiation skills demonstrated

Preferred Qualifications:
Strive for innovation and creativity and ability to foster innovation

Experience in the pharmaceutical industry preferred or in a highly regulated industry like banking
Familiarity with Veeva PromoMats and CLM/CRM is an asset
Knowledge and understanding of PAAB, Innovative Medicines Canada and ASC guidelines
Knowledge of print and print production would be an asset
Great People want to Work with us! Find out why:
GTAA Top Employer Award for 10 years
Top 100 Employers Award
Canada’s Most Admired Corporate Culture
Learn more about working with us in Canada
View our YouTube channel
Are you interested in working at AZ, apply today!
AstraZenecais an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by

emailing

[email protected]

.

#J-18808-Ljbffr