Digital Experience Analyst

• Starting Wage: $58,461.98 - $74,389.88


• Employment Type: Year Round 


• Shift Type: Full Time hours available 


• Minimum Age: At least 18 years of age 


• Housing Availability: No  

Job Responsibilities:

Monthly Business Reporting & Executive Ready Insights

• Produce and evolve Monthly Business Reports (MBRs) for digital properties, summarizing key trends, drivers, and recommended actions.


• Build, maintain, and QA recurring dashboards and reporting views (BrightEdge, Adobe Analytics).


• Track and report on KPIs across the guest journey (e.g., discovery → planning → purchase/booking intent actions), including traffic, engagement, conversion indicators, and channel performance.


• Deliver concise narrative summaries to accompany reports, highlighting:
  
  
  
  • what changed month-over-month,
  
  
  • why it likely changed (where evidence supports),
  
  
  • what actions we recommend next.
  
  
  
  

Behavioral Insights & Experience Diagnostics

• Use monitoring tools to identify friction points via heatmaps, session replay, scroll behavior, and form interactions.


• Support journey and funnel analysis by segmenting audiences and behaviors (new vs. returning, device, channel, geography, resort/product).


• Identify content and UX opportunities based on observed behavior patterns (e.g., drop-off points, rage clicks, excessive scrolling, form abandonment).

SEO & Discoverability

• Monitor organic search performance using BrightEdge (or similar), reporting on visibility, share of voice, page/topic performance, and opportunity areas.


• Partner with SEO stakeholders by surfacing insights and changes in trends that may impact resort/product discovery.

Digital Performance & Reliability Signals

• Monitor and report on site/app performance indicators using Dynatrace (or similar) to highlight potential experience-impacting issues (e.g., latency, availability, error trends). 


• Flag anomalies, correlate performance signals with drops in engagement/conversion indicators, and route issues to appropriate technical partners.

Measurement Quality & Documentation

• Validate measurement consistency by checking for anomalies in Adobe Analytics trends and key events.


• Support a KPI and definitions library (e.g., metric definitions, report logic, dashboard notes) to maintain reporting consistency across 30+ properties.


• Assist in documenting recurring insights, reporting processes, and data caveats to increase stakeholder confidence and reduce ambiguity.

Job Requirements:

• Bachelor’s degree (or equivalent practical experience) in analytics, business, marketing, economics, information systems, or related field.


• 1-3 years of experience in digital analytics, marketing analytics, product analytics, or reporting.


• Comfort with data manipulation and reporting (Excel/Google Sheets; pivots, trend analysis, basic visualizations).


• Strong written and verbal communication—able to translate data into clear narratives for non-technical audiences.


• Highly organized and able to manage recurring deadlines across many stakeholders and properties.

Desired:

• Exposure to one or more: Adobe Analytics, Mouseflow, BrightEdge, Dynatrace


• Familiarity with digital marketing, eCommerce, Tableau, and website operations.


• Project management certification (e.g., PMP, Agile Certified Practitioner).


• Basic understanding of web/app performance concepts


• Background in hospitality, travel, or consumer-facing digital environments.


• Demonstrated ability to improve workflows and issue-tracking processes at scale.


• Interest in UX and customer journey optimization