Digital Marketing & Communications Coordinator

Vision

Transformed Followers of Jesus - Passionately Responding to God - Rooted in Prayer and the Bible - Equipping Disciples

Purpose

The Digital Marketing & Communications Coordinator executes digital strategies and multi-channel campaigns to deepen overall digital ministry impact. This role works within the Communications & Digital Ministries team to connect our church community, expand Chapel Pointe Church’s digital presence, and ensure projects are organized and aligned with our mission.

Job Responsibilities

Digital Engagement & Promotions

     Email & SMS/Text Marketing

• Build, schedule, and send targeted email newsletters, transactional communications, and engagement journeys using our email marketing platform


• Strategy and implementation for text/SMS marketing campaigns for major event announcements, and ministry updates


• Track and report key metrics (open rates, click-through rates, conversion rates) to optimize future messaging and segment audiences effectively.

     Paid Advertising & Digital Promotions

• Plan, launch, and manage targeted digital ad campaigns (Meta Ads and YouTube) to reach the local community and invite newcomers


• Monitor ad performance, manage campaign budgets, and optimize copy/creative to maximize return on investment and engagement

     Website & Mobile App Operations

• Maintain and update content across the primary church website and mobile app to ensure information is accurate, accessible, and aligned with ministry goals.


• Monitor UX/UI across web and app touchpoints, optimizing landing pages for events, giving, and visitor connection.


• Analyze website traffic and app usage trends using Google Analytics to inform digital communication strategies.
  
  

Project Management & Collaboration

• Manage marketing workflows, asset collection, and task schedules in our Task Management System to keep projects on deadline across departments


• Collaborate closely within the digital ministries team


• Support production, creative, and ministry leads to gather copy, media assets, and key details for upcoming initiatives


• Other duties as assigned
  
  

Personal Expectations

• An authentic and passionate Christian walk


• Heart for ministry and experienced servant leadership, exemplifying the humility and attitude of Christ


• Consistent personal habits of prayer, Bible study, and giving


• A personal lifestyle that is consistent in word and practice with the teaching of the Bible


• Understand and embrace the Chapel Pointe Statement of Faith, Constitution, Vision Statement, and Core Values


• Active participation in Chapel Pointe


• High attention to detail with a commitment to excellence

Qualifications

• 3–5 years of professional experience in digital marketing, communications, or a related role


• Hands-on experience with platforms such as Mailchimp, ActiveCampaign, or church-specific CRM email systems; familiarity with text platforms (e.g., Clearstream)


• Demonstrated experience creating and optimizing Meta Ads (Facebook/Instagram) and Google Ads


• Experience managing website content (WordPress, or church CMS like Church Center and mobile app administration


• Proficiency in project management software (Asana, ClickUp, or similar platforms) (required)


• Ability to pull and interpret digital performance data (analytics, ad metrics, open/click trends) to inform future strategy