Digital Marketing & Events Manager

About JMS

Our passion is our people and the positive impact they make.

Since being established in 1962, Jim Myers & Sons, Inc (JMS) has become one of the nation's leading designers and manufacturers of water and water treatment equipment and systems. This success is the result of our employees' diverse technical and business expertise, which fuels collaboration and ongoing innovation. We use equal parts innovation, quality, and reliability to create comprehensive, solution driven product offerings for our customers. Learn more about us at www.jmsequipment.com.

Why join the JMS team?

• Family owned and oriented workplace


• Work and collaborate with a small team who has become one of the best in the industry


• Use industry-leading technology and the best tools available to ensure success


• Working in a stable industry with strong growth potential
  

We are proud to offer:

• Competitive base salary


• Bonus opportunities


• Company paid medical


• Dental and life insurance


• 401K


• Excellent training


• Great family work environment


• Paid vacation and holiday

Job Summary

The Digital Marketing & Events Manager leads the execution of JMS's digital marketing programs and owns the company's trade show and event presence. Reporting to the Director of Marketing, this role runs email and demand-generation campaigns across all three business units, manages our owned channels and website content, and plans and executes industry tradeshows end to end, from booth logistics through lead capture and follow-up. It is a hands-on role for someone who can build a campaign in HubSpot in the morning and plan a booth for WEFTEC in the afternoon

Key Responsibilities Include

Digital Marketing

• Build, QA, schedule, and send email and demand-generation campaigns in HubSpot across all three business units (Mega-TREATMENT, Bio-HANDLING, Aftermarket)


• Create and maintain landing pages, forms, and lead capture across HubSpot and the company website (WordPress)


• Manage the owned-channel calendar, including LinkedIn, publishing on a consistent cadence


• Maintain list hygiene and segmentation, and operate lead scoring and nurture programs


• Produce weekly campaign and channel performance reporting


• Support SEO and website content updates, and coordinate content production with subject-matter experts and outside vendors


• Plan and manage paid campaigns across Google Ads and LinkedIn, including budget, targeting, and reporting


• Partner with sales on lead handoff, define what qualifies a lead, and keep the CRM lead flow clean from first touch to sales-accepted

Tradeshows and marketing events

• Own the annual event calendar end to end (WEFTEC, regional and industry shows)


• Manage booth logistics: exhibit space, design coordination with vendors, shipping, setup, collateral, and giveaways


• Run pre-show outreach and meeting scheduling, and capture leads on-site\


• Manage post-show lead follow-up in the CRM and the handoff to sales


• Track event budgets and report per-event return on investment (leads, pipeline, cost per lead)


• Coordinate sponsorships and speaking opportunities


• Negotiate and manage vendor contracts for booth build, freight, and on-site show services


• Manage event registration and on-site lead retrieval through the event platform (for example, Cvent or Eventbrite)

Required Qualifications

• 5+ years of B2B marketing experience with hands-on campaign execution


• Proficiency in HubSpot Marketing and Content Hub (campaigns, workflows, email, landing pages, lists, reporting) or a comparable marketing automation platform


• Working knowledge of a CRM (HubSpot CRM or Salesforce) and how marketing data flows into the sales pipeline


• Demonstrated experience planning and executing tradeshows or marketing events, including budget and logistics


• Willingness to travel for tradeshows and regional events, including occasional multi-day and weekend travel


• Strong project management and organizational skills, able to run multiple programs to deadline


• Comfort with marketing analytics and reporting (for example, GA4 and campaign dashboards)


• Excellent written communication
  
  

Desired Experience and Skills

• Experience in industrial, manufacturing, water and wastewater, or technical-equipment marketing


• Experience marketing across multiple product lines or business units


• Working knowledge of WordPress and basic SEO


• Intermediate design proficiency (Canva or Adobe Creative Suite)


• Experience using AI tools to speed up content, campaign, and reporting work


• Hands-on experience with paid search or paid social management


• Familiarity with event management platforms (Cvent, Eventbrite, or similar)

Education

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience

Jim Myers & Sons is an Equal Opportunity Employer

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