Digital Marketing Associate Account Manager

Responsibilities:

• Serve as the primary strategic lead for a portfolio of industrial clients to cultivate strong and trusted partnerships with each of them


• Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM)


• Partner with cross-functional teams to execute marketing campaigns, ensure alignment with client expectations, and deliver on ROI


• Lead biweekly or monthly (dependent on program scope) client calls to review program KPIs, deliverable updates, and program progress


• Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program


• Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions


• Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually


• Collaborate with Sales to offer a holistic service that can lead to increased revenue


• Develop, present, and implement holistic growth marketing strategies that align with the clients’ goals, covering aspects like user acquisition, conversion, and revenue growth

Qualifications: 

• Bachelor's degree


• 1-3+ years experience in a digital marketing role; agency preferred


• Minimum 1 year of client-facing experience


• Minimum 1 year of project management experience


• Some knowledge of best practices for SEO, social media, email marketing, and/or blog writing


• Experience with our tech stack: Hubspot, Google Analytics, and WordPress


• Outstanding communication and people skills

Nice-to-have experience:

• B2B and/or industrial/manufacturing industry knowledge


• Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins


• Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.)


• Certifications: Google Analytics, Google Ads, and/or project management

The estimated base salary range for new hires into this role is $60,000 - $70,000 annually. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.