Digital Marketing Communications Specialist

Overview

IST Management's Marketing Department is hiring a Digital Marketing Communications team member. This Digital Marketing and Communications employee will be crucial in maintaining IST's organic content across social media channels and company press releases to continue driving our audience reach and growth. You will track and analyze performance, continue to drive IST Management's visibility across social media channels, be involved with IST's Community Outreach to encourage participation, work with different thought leaders within the company to help promote our services, as well as assist in other projects within the Digital Marketing Communications team. You should possess a strong sense of B2B language and the ability to conceptualize to a broad audience of decision-makers.

Location

IST Headquarters is in East Atlanta - our space features state of the art office tech, a café with free refreshments for all employees, a heated and wifi enabled outdoor patio working space, and a brand new Miami-themed food hall open to the public on the ground floor. Parking is free - we also have EV chargers on-site. Parking lot monitored by on-site security.

1341 Moreland Ave SE

Ste 200

Atlanta, GA

30316

Compensation

The compensation for this position will range from $40,000.00 - $50,000.00 based on experience and performance during the interview process, plus full benefits options with bonus incentives, as well as opportunity for advancement.

Benefits:

Medical, Dental, Life, LTD, STD, Identity Theft Protection, PTO, Pet Insurance, and more

Schedule: Monday - Fri, 9AM - 6PM or 10AM - 7PM, hybrid after training period

Must have flexibility in daily work schedule to occasionally support departmental workload requirements, including: working remotely, working at an event site, and working from our office in Atlanta. Once fully trained, the position has the potential to WFH up to 3 days per week. *Tuesdays are a must-in-office day for collaboration, meetings, and training.*

Responsibilities

What you'll be doing

• Content Creation:

Produce compelling and original content for various platforms, including social media and blogs. Develop cohesive visual themes and aesthetics that resonate with the target audience and enhance brand identity. Generate creative ideas and concepts that align with brand identity, target audience, and marketing objectives. Collaborate with the marketing team to plan and execute content calendars, ensuring consistency and relevance of content.

• Content Optimization:

Monitor social media analytics and insights to track content performance and identify areas for improvement. Utilize data-driven insights to optimize content strategies, including content types, posting times, and engagement tactics like #hashtagging.

• Content Strategy:

Collaborate with the digital marketing team to develop content plans and strategies that align with the brand's goals and objectives. Identify opportunities for content expansion and diversification to reach new audiences and channels.

• Analytics and Optimization:

Monitor content performance metrics and analytics to assess the effectiveness of our content strategies and campaigns. Use data-driven insights to optimize content for better reach, engagement, and conversion. Continuously test and iterate on content strategies and formats to improve performance and achieve business objectives.

• Trend Identification:

Stay updated with social media trends, viral content, and industry news to capitalize on relevant opportunities and keep content fresh and relevant. Adapt content strategies and formats to leverage emerging trends and capitalize on new opportunities for engagement.

• Social Media:

You will oversee our employee amplification platform, ensuring effective content sharing by employees. Additionally, you will support employees in using the platform. You will also schedule and manage social media content using HubSpot, ensuring timely and consistent posting across all platforms. This includes planning and maintaining an evergreen content schedule, monitoring and analyzing the performance of scheduled content, and making adjustments to optimize engagement and reach.

Qualifications

What you'll need

• Proven experience as a social media content creator , including excellent writing and editing skills, a knack for storytelling, and the ability to adapt your tone and style to different audiences; *A professional writing example may be requested during the interview process.*

• Knowledge and expertise across major social media platforms , including META platforms, LinkedIn, YouTube, algorithms, best practices, trending culture, and SEO strategies

• Basic graphic design skills required ; fluency in industry-standard editing software, such as Adobe Creative Suite (Photoshop, InDesign, Illustrator); passion for creating visually stunning and engaging

• Proficiency with or the ability to quickly learn apps

such as HubSpot, Adobe Suite, Canva, Milanote, and others as assigned

• Excitement for the future of all things AI, marketing, and social media ; passionate about staying ahead of industry trends and experimenting with new content formats and channels.

• Must communicate fluidly across all divisions and with C-suite executives ; must have excellent interpersonal, negotiation, and conflict resolution skills; integrity; strong organizational and time-management skills, with the ability to effectively manage multiple projects and deadlines

• Willingness to review, track, and document compliance with mandatory and non-mandatory training, continuing education, and work assessments ; This may include safety training and anti-harassment training; additional tasks as assigned

IST Management provides reasonable accommodations to individuals with a disability in accordance with applicable law in both the application and employment stages. If you require any accommodation in completing your application for employment, please let us know by informing our Talent Acquisition team. Contact information here: https://www.istmanagement.com/talent-acquisition-team

Please respect individuals reaching out for accommodations by utilizing the contact information only for this purpose. You will receive correspondence directly from your local IST Management hiring team regarding your application submission and status after submission.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.