Digital Marketing Coordinator

Inside the Role

As the Digital Marketing Coordinator, you play a critical role in ensuring accurate, consistent and updated content across DTNA digital platforms. The position supports content management, communications and other operational functions and projects for the Freightliner, Western Star and Detroit brands. The Digital Marketing Coordinator collaborates with various departments (Marketing Communications, Product Marketing, Training, Aftermarket) along with IT to ensure proper product and brand representation for ongoing marketing activities and campaigns.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNA

• Support ongoing digital asset and content management using a content management system (CMS) for a variety of digital platforms, including brand websites, mobile apps, Highspot (sales enablement platform) and DTNA Portal. Ensure content accuracy, uniformity and perform quality assurance checks.

• Post internal communications on DTNA Portal and develop content pages on Highspot and DTNA Portal. Proof for content accuracy, grammar and other requirements as outlined by content publishing guidelines for each platform.

• Manage CMS asset tags to ensure that assets are published to the correct platforms, including coordination with IT on overall tag management.

• Manage annual content audit process, including scheduling content reviews and updates by coordinating with primary content stakeholders. Create and maintain executive audit dashboards.

• Update content across brand websites from audit feedback, including updating existing and creating new content while following brand guidelines and ensuring accuracy.

• Monitor user feedback daily through group mailboxes. Coordinate timely responses and track all questions through to proper resolution including collaborating with external vendors to raise awareness of issues.

• Provide beta testing and other usability analysis for websites, mobile apps and custom sales applications, including design and development feedback.

• Provide additional project management and support as needed for product launches, special projects, marketing programs and campaigns.

Knowledge You Should Bring

• Bachelor’s Degree and one year of experience working in a marketing environment OR six years of relevant experience in lieu of degree.

• Proficient with Microsoft Office.

• Demonstrated ability to manage multiple priorities and work in a fast-paced environment.

• Must possess a high level of attention to detail with strong project management and organizational skills.

• Demonstrated ability to collaborate across departments and with external partners.

• Strong written and verbal communication skills.

• An attached resume is required.

Exceptional Candidates Might Have

• Experience using content management systems (CMS) such as Adobe Experience Manager (AEM) or Umbraco.

• Basic HTML knowledge.

• Experience with Highspot or similar sales enablement platform.

• Experience with Photoshop.

• Experience with Smartsheet.

• Strong presentation skills.

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Fort Mill, SC US. Relocation assistance is not available for this position.

Schedule Type:

Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

• This position is not open for Visa sponsorship or to existing Visa holders
• Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO - Disabled/Veterans

Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.