Digital Marketing Coordinator

POSITION OVERVIEW:

As our Digital Marketing Coordinator, you're the person who makes sure our digital presence is

always accurate, on-brand, and set up to convert. From keeping the website and app updated

with the right products, pricing, and promotions, to managing digital menu boards across 350+

locations and maintaining our coupon and offer infrastructure, this role sits at the intersection of

digital operations and customer experience.

You'll report into the Director, Digital Marketing and work closely across the Brand and Integrated

Marketing team, the Project Manager, and our internal creative team. This is a great entry point

for someone who's curious about how digital platforms actually work under the hood, loves

being the person who knows how things connect, and wants to grow into a broader digital

marketing career at a brand people are genuinely obsessed with.

We're looking for someone organized, fast-moving, and detail-obsessed, who can juggle

multiple campaigns and product launches without dropping a single coupon code.

Key Responsibilities:

Web and Digital Asset Management

• Own day-to-day management of web and app content, including new product additions,

pricing updates, promotional changes, and store information across all digital touchpoints

• Maintain and update digital menu boards across all retail locations, ensuring accuracy and

alignment with campaign and product launch timing

• Serve as the internal content liaison between the marketing team and the creative team,

managing the intake, trafficking, and deployment of digital assets

Digital Content Calendar

• Maintain the digital content calendar, planning and executing campaign updates across the

website, app, and menu boards in sync with the broader integrated marketing calendar

• Coordinate with the Marketing Project Manager to ensure digital asset deadlines are built

into campaign timelines and met consistently

• Keep all digital content current and accurate, flagging conflicts or gaps in the calendar

before they become launch-day problems

Promotions, Coupons, and Offers

• Own coupon code creation, setup, maintenance, and reporting across all digital platforms

• Ensure promotional offers are configured correctly in back-end systems and displaying

accurately on front-end customer-facing platforms

• Track offer performance and flag anomalies or redemption issues quickly

• Own FDA set-up and oyalty system needs

Campaign Support and Analysis

• Assist with campaign analysis and reporting, pulling data to help the Digital Marketing team

understand what's working and where there's room to optimize

• Support conversion optimization efforts by identifying friction points in the digital customer

journey across the website, app, and delivery platforms

• Participate in digital marketing strategy sessions and bring a curious, ground-level

perspective on how customers actually experience Insomnia online and in-store

Platform Subject Matter Expertise

• Become the team's go-to expert on how our site merchandising, coupon infrastructure,

pricing setup, and back-end admin systems connect to the front-end customer experience

• Troubleshoot platform issues quickly and escalate to the right technical or vendor partners

when needed

• Document processes, workflows, and platform knowledge so the team isn't dependent on

any one person for day-to-day digital operations

Qualifications & Experience

• Recent college graduate or up to 2 years of experience in digital marketing, e-commerce,

content management, or a related field

• Hands-on experience with content management systems, site merchandising tools, or

digital operations platforms, either in a professional or academic setting

• Strong computer literacy and a genuine curiosity for how digital platforms work end to end

• Exceptional organizational skills with the ability to manage multiple campaigns and product

launches simultaneously without losing accuracy or urgency

• Strong communication skills and a track record of meeting deadlines consistently, even

when priorities shift

• Comfortable operating in a fast-paced environment while also slowing down to analyze

data and contribute to strategy conversations

• A troubleshooter by nature, you'd rather figure out why something broke and fix the root

cause than patch it and move on

Would Be Amazing If You Have:

• Retail marketing background with an emphasis on driving online revenue and conversion

• Hospitality, food and beverage, or gifting experience, whether on a marketing team or as a

front-line employee

• Familiarity with delivery platforms like DoorDash, Uber Eats, or Grubhub from a content or

operations perspective

• Genuine curiosity about how the Insomnia customer experiences the brand across web,

app, retail store, and food delivery, and a desire to make every one of those touchpoints

better

• A serious sweet tooth and an appreciation for the world's best warm cookies

SWEET POSITION PERKS:

• A front-row seat to how a cult consumer brand operates its full digital ecosystem, with real

ownership from day one

• Direct exposure to brand, digital, and campaign strategy at a fast-growing company

• Competitive salary and benefits

• A fun, entrepreneurial, and cookie-filled culture

• Free cookies