Digital Marketing Coordinator, Wiland, Niwot, CO

ABOUT WILAND:
Wiland is a leading marketing intelligence company serving many of the nation's top companies and organizations. They provide solutions to thousands of clients in a wide variety of markets and industries. Leveraging Their vast transactional database, innovative analytical methodologies, and advanced technology, Wiland delivers a comprehensive set of services that drive client success.

 
ESSENTIAL FUNCTIONS:

• Manage and distribute weekly results reporting for multiple digital products and distribute to clients, ensuring timely and accurate delivery.
  


• Provide regular, detailed and summary matchback reports and analyses of marketing activities for both internal and external clients. When updated data is provided by the client, submit and review matchback reports to ensure accuracy and provide to Digital Marketing Analyst for client review.
  


• Quality check display campaign setup, including but not limited to, creative setup, audiences, budgets, goals and start/end dates within The Trade Desk (TTD). Communicate questions or changes to the appropriate contact.
  


• Quality check email campaign setup for newsletters and other email campaigns. Within Puresend review jobs to ensure that the creative, audience and rule sets are accurate prior to deployment. Send test emails to ensure creative is rendering correctly and that links click through to accurate landing pages.
  


• Set-up client campaigns, distribution lists and other needs in the Wiland application.
  


• Set up tracking pixels for real time measurement and assist clients with tech integration. Enter details accurately within the Wiland App and TTD. Provide raw tags and implementation guide to the Client Services Director so they can provide to the client.
  


• Assist in set up of email and display campaigns/creatives in the appropriate applications. Accurately and efficiently upload images and details for managed display campaigns within TTD. Edit HTML creative to add tracking for Clickthru links and image hosting and upload into Puresend for deployment.
  


• Assist in audience creation in the appropriate applications. When audiences are shipped build audiences within TTD for managed display campaigns. Upload and manage client and seed lists within Puresend.
  


• Serve as client and vendor back-up when requested or when WPM team members are traveling.
  


• Assist the Digital Marketing leadership with new projects as needed.
  
  

OTHER FUNCTIONS:

• Provide sales support when necessary.
  


• Develop and adhere to exceptional quality control procedures to provide consistently error-
  


• free work.
  


• Promote a positive team environment, actively collaborating with Sales and Client Services teams and clients when necessary.
  


• Communicate effectively and well across departments.
  


• Represent Wiland in a positive, professional manner at all meetings and other events.
  


• Promote a positive team environment.
  


• Provide excellent internal and external customer service.
  


• Provide clear, positive, thorough and timely communication.
  


• Work independently as well as collaborate with team members to identify efficiency and accuracy standards.  Performs all other duties as assigned or amended. 
  
  

Requirements

• Bachelor’s degree or equivalent work experience.  Must be able to produce college transcripts showing minimum 3.0 GPA if applicable.
  


• Digital, email and social marketing experience preferred.
  


• Minimum 2+ years experience with Microsoft software products and Internet research capabilities.
   Proficiency in Microsoft Excel.
  


• Experience with creative files preferred.
  


• Excellent written and verbal communication skills.
  


• Excellent problem-solving skills and ability to take initiative. 
  


• Exemplary teamwork skills are essential, with little direct supervision.
  
  

Benefits