Digital Marketing Director, Sports Betting, Limassol

Our client is a dynamic and rapidly expanding international betting and gaming operator with a strong regional presence and ambitious growth plans. Operating in regulated markets with a diversified product offering across sportsbook and casino, they combine innovation with compliance excellence to deliver exceptional player experiences.

With a performance-driven culture and entrepreneurial spirit, this organisation offers genuine autonomy and impact for the right marketing leader. This is an opportunity to shape strategy from the ground up in a business that values data, speed, and creative execution.

Overview

We are looking for an experienced and ambitious Digital Marketing Director to lead and manage the complete online marketing strategy for a fast-growing betting and gaming brand.

The ideal candidate is highly analytical, performance-driven, creative, and experienced in the betting/iGaming industry, with a strong understanding of user acquisition, retention, branding, and digital growth strategies.

Reporting Structure

• Reports directly to: Director
• Responsible for coordinating: Internal marketing teams and external marketing partners/agencies

Key Responsibilities

• Develop and execute the complete digital marketing strategy across all online channels
• Manage and optimize performance marketing campaigns (Meta, Google, programmatic, affiliates, influencers, etc.)
• Lead acquisition, retention, CRM, and reactivation strategies
• Analyze campaign performance, ROI, CPA, LTV, and other key KPIs
• Coordinate with design, content, CRM, product, and management teams
• Oversee media planning, campaign execution, and budget allocation
• Monitor market trends, competitors, and new digital opportunities within the betting industry
• Ensure all campaigns comply with regulatory and responsible gaming requirements
• Manage external agencies, partners, and media collaborations
• Prepare regular reports and strategic recommendations for management

Key Performance Indicators (KPIs)

• Customer acquisition growth
• Cost per acquisition (CPA) optimisation
• Return on advertising spend (ROAS) and ROI performance
• Retention and customer lifetime value (LTV) improvement
• CRM campaign performance metrics
• Brand growth and market positioning

Requirements

Essential

• Minimum 3 years of experience in digital marketing within the betting/iGaming industry
• Experience working in regulated betting markets
• Strong understanding of online acquisition and retention channels
• Proven experience with Meta Ads, Google Ads, and affiliate marketing
• Knowledge of sportsbook and casino products
• Experience with CRM systems and automation tools
• Familiarity with attribution, tracking, and analytics platforms (Google Analytics, Adjust, AppsFlyer, etc.)
• Analytical mindset with strong reporting and optimization skills
• Experience managing marketing budgets and teams
• Understanding of influencer and partnership marketing within the betting industry
• Excellent organizational and communication skills
• Ability to work in a fast-paced and performance-oriented environment
• English language proficiency required

Advantageous

• Knowledge of the Cyprus market
• Experience with programmatic advertising platforms
• Multilingual capabilities

What We Offer

• Opportunity to lead and shape the full online marketing strategy
• Dynamic and growing international environment
• Professional growth and long-term career opportunities
• Competitive salary based on experience and expectations