Digital Marketing Lead

The Digital Marketing Lead will support the development of our in-house marketing team, manage day-to-day marketing activities, and drive digital initiatives, including the transition to a new Shopify-based website.

This role will work closely with internal teams and external partners to support website management, campaigns, and overall marketing efforts.

Essential Functions

• Support Shopify site build and ongoing updates, including product content and structure
• Manage website content, ensuring accuracy and consistency
• Execute marketing initiatives across digital channels, including email, social media, and website updates
• Track timelines, deliverables, and follow-ups across multiple projects
• Work with Sales, Engineering, and other internal teams to gather content and support marketing efforts 
• Partner with external agencies and development teams to support execution and alignment
• Support a range of marketing initiatives, including those focused on value-added solutions (VAS)
• Track key performance metrics and support reporting efforts
• Maintain organization across marketing materials, projects, and priorities 

Generous Benefits

Time Off: 9 paid company holidays, 10 days of paid time off, and up to 40 hours of paid sick leave per year (prorated)

Comprehensive Benefits: Medical, dental, and vision plans through Cigna for you and your family

Retirement Savings: 401(k) plan with up to a 4% company match

Life and AD&D Coverage: Company-paid life and AD&D insurance, with additional voluntary coverage options

Health and Financial Wellness: HSA with company match, FSA, short- and long-term disability, gym discounts, and financial planning support

Employee Assistance Program: Free access to behavioral health services, including counseling and support resources

Norton LifeLock: Free coverage for employees or families

Growth Opportunities: Ongoing training and tuition assistance to support career development

  Education & Experience 

• Bachelor’s degree in marketing or related field
• Experience in manufacturing, B2B, or technical product environments is preferred
• Experience with eCommerce platforms (Shopify preferred)
• Familiarity with product data, technical content, or complex product catalogs
• Experience working with external agencies or development partners
• Microsoft 365 CRM experience preferred

 Requirements

? 5+ years of hands-on experience executing digital marketing initiatives and managing website content

? Solid background managing website platforms (Shopify, WordPress, or similar CMS)

? Strong use of digital marketing tools, including email platforms, analytics, and CRM systems

? Organizational and project management skills with attention to detail

? Ability to manage multiple priorities and deadlines

? Experience working across teams and with external partners