Digital Marketing Manager

Reporting to the Director of Public Relations, the Digital Marketing Manager assists with developing and executing digital-based marketing strategies and initiatives to support the organization and maintain its brand. The Digital Marketing Manager ensures the quality and effectiveness of digital marketing campaigns while maintaining a public relations mindset, including but not limited to social media posts on multiple channels, digital advertising, website maintenance and analysis of performance, search engine optimization, and the development and implementation of comprehensive digital-marketing strategies. As part of the Department of Public Relations, this position participates in special events and other public relations functions on a regular basis.
 

EDUCATION AND QUALIFICATIONS:
 

• Bachelor’s degree required; public relations, marketing, advertising or related program, preferred.


• Minimum of five (5) years of experience and demonstrated skills in developing, managing and delivering digital marketing strategies and plans; seven (7) years preferred.


• Certifications from HubSpot, Adobe, and Google, preferred.


• Experience with Google Ads, Social Media Ads, Social Media Analytics, Meta Business Suite, Google Analytics and Google Tag Manager; certifications are preferred.

ESSENTIAL JOB RESPONSIBILITIES:

• Create and execute comprehensive digital-marketing projects and campaigns, including ideation, creation of collaterals, dissemination via digital channels, and measurement and analysis of impact.


• Utilize appropriate social media channel based on message and audience while maintaining brand voice and tone.


• Manage analytics tools to continually evaluate and improve the effectiveness of digital marketing campaigns to increase digital marketing impact on company goals.


• Develop, monitor, and analyze results of email marketing campaigns as they connect to ongoing digital marketing campaigns and initiatives.


• Utilize tools such as A/B testing to ensure campaign effectiveness.


• Maintain the organization’s Google Ads Grant by executing search marketing tactics including bid management, keyword research/development, ad copy creation, campaign performance tracking and reporting, testing, etc.


• Present regular performance reports and effectively communicate strategies and performance trends to develop strategies based on the data.


• Measure, manage, and optimize webpages for SEO/GEO strategy efforts.


• Review and actively manage company website, various online company listings, Google My Business pages, and other online assets.


• Develop the social media strategy by creating, scheduling, and planning social media posts, video storytelling, and other content for online delivery via social media, digital advertising, email, and print.


• Maintain and build upon existing web tracking to ensure all facets of the business can be analyzed utilizing tools such as Google Analytics and Google Tag Manager.


• Maintain the organization’s online reputation by overseeing consistency and accuracy of information published online about the organization, respond to and/or report information as needed, on platforms including Google My Business, Yelp, and other review sites.


• Research and recommend additional tools and data for refining audience targeting.


• Assist in strategic goal setting for digital marketing.


• Other tasks as requested by the Director of Public Relations.

SKILLS AND COMPETENCIES:

• Knowledge and experience in SEO, GEO, SEM and social media marketing.


• Knowledge in branding and tone.


• Knowledge in basic graphic design utilizing Adobe programs (Photoshop, Illustrator, InDesign, etc.)


• Knowledge and experience with using HubSpot and its features as a digital marketing platform; HubSpot certifications.


• Knowledge of additional design and marketing programs such as Canva and MailChimp.


• Knowledge of photography and videography, including shooting, editing, video transitions, voiceovers, music, etc. to create content.


• Demonstrated ability to analyze campaign data to drive marketing strategies and derive actionable insights from data.


• Excellent oral, written, interpersonal, and communication skills.


• Ability to work in a dynamic, fast-paced environment, handling multiple assignments simultaneously while meeting deadlines.


• Ability to initiate, coordinate and organize projects/tasks through to completion in a timely manner with a high degree of accuracy and quality.


• Strong interpersonal skills; a team player, positive and innovative thinker.


• Desire to keep up to date with trends, emerging platforms, industry updates etc.

Note: All Gulfside Healthcare Services positions (except some Thrift Shoppe Positions) require an AHCA Level 2 Fingerprint screening for eligibility through the AHCA Florida Care Provider Background Screening Clearinghouse.  Please refer to this link for more information on this:  https://info.flclearinghouse.com