Digital Marketing Manager

Nazdar is hiring a Digital Marketing Manager to join our corporate marketing team in Shawnee, KS. This hybrid role owns the strategy, execution, and continuous improvement of our digital marketing programs with a clear focus on lead generation, customer acquisition, and measurable revenue impact. 

 You will manage paid search and shopping programs, strengthen SEO and generative search visibility, improve website conversion performance, and help build lead generation content and email campaigns that move prospects through the funnel. You will partner closely with Sales, Product Management, and our creative team to align messaging and campaigns to key growth areas, and you will provide day-to-day direction, coaching, and quality review for team members supporting our digital programs, and coordinate with outside partners as needed. 

What you will own 

• Digital acquisition strategy across SEO, SEM, GEO, paid search, and shopping programs 

• Day-to-day performance management, testing, and optimization to improve CAC and ROAS 

• Keyword strategy, on-page optimization, and link building to grow organic visibility and AI-driven search presence 

• Lead generation campaign planning, including email campaigns and gated content offers such as white papers, guides, webinars, and product-focused resources 

• Performance reporting and insights that guide channel decisions and budget allocation, plus team workflow ownership, including prioritization, timelines, and quality standards for digital campaign execution 

• Cross-functional alignment with Sales and Product Management on campaign priorities, messaging, and growth targets

Key responsibilities  

• Manage and optimize digital marketing programs across SEO, SEM, GEO, and paid search, including Google Ads and Google Shopping, aligned to the overall marketing strategy 


• Own keyword research, audience targeting, landing page direction, and testing plans to improve conversion performance and lead quality 


• Monitor, test, and iterate campaigns to improve CAC, ROAS, and revenue contribution 


• Lead on page SEO and GEO improvements, content optimization recommendations, and link building efforts to steadily grow organic and AI-driven search presence 


• Plan and execute lead generation campaigns that include email blasts and nurture-style sequences, aligned to segment and customer needs 


• Partner with Sales and Product Management to align campaign messaging with priority segments, product focus areas, and growth initiatives 


• Collaborate closely with the creative team to write clear briefs, guide creative direction, and iterate on ad creatives and content assets based on performance 


• Support digital content development for lead generation, including gated assets like white papers, application guides, reports, webinars, landing pages, and downloadable tools 


• Use GA4 and related analytics to track performance, diagnose issues, and surface opportunities 


• Build targeted campaign segments using the company’s sales & marketing database and pipeline tracker  


• Track, analyze, and report on channel performance, sharing clear insights and recommendations with the marketing lead 


• Support expansion into new channels over time, which may include additional email programs, experiential marketing, conferences, and other opportunities 


• Stay current on platform updates, algorithm changes, and emerging digital trends, bringing relevant opportunities and test ideas forward 


• Lead digital execution through functional leadership, coordinating contributors across creative, content, and channel owners to deliver measurable results 

What success looks like  

• Improved lead quality and conversion rates from paid search and shopping programs 


• Increased efficiency in CAC and stronger ROAS 


• Consistent growth in organic and AI-driven search visibility through SEO and GEO efforts 


• Lead generation campaigns supported by strong email performance and compelling gated content offers 


• Clear reporting that links marketing performance to business outcomes and helps guide decisions 

Qualifications  

• Bachelor’s degree in Marketing, Business, Communications, or related field 


• 5 to 7 years of digital marketing experience with hands-on ownership of performance programs 


• Proficient in SEO and paid search, including Google Ads and Google Shopping, with a track record of improving campaign performance 


• Experience in planning and executing email campaigns and lead generation programs, including content offers and landing pages 


• Strong understanding of keyword research, on-page optimization, and link-building best practices 


• Strong analytical skills and working knowledge of GA4, reporting, and performance analysis 


• Experience improving website performance through conversion-focused testing and optimization 


• Comfortable working without a traditional CRM or marketing automation platform, and able to build practical workflows using a sales database and pipeline tracker 


• Strong communication skills with the ability to write clear briefs and present results to stakeholders 


• Demonstrated ability to manage multiple contributors and vendors, maintain quality standards, and drive accountability 

• E-commerce performance experience 


• Experience in B2B distribution, manufacturing, or technical product environments 


• Familiarity with GEO and optimization for generative search visibility