Digital Marketing Manager

ORGANIZATIONAL OVERVIEW  

As the largest funder of Jewish causes in California, the Jewish Federation Bay Area connects donors, changemakers, and community partners to build a thriving, resilient future. The Federation serves as a trusted partner and advisor for those seeking to make an impact today while shaping a better tomorrow. We invest in education, social services, and security while mobilizing crisis relief worldwide. With over a century of leadership, we empower individuals and families to give strategically, building a thriving and resilient future for generations to come. Whether strengthening Jewish life in the Bay Area, safeguarding communities worldwide, or ensuring a safe and democratic Israel, we empower people to take meaningful action that echoes for generations. 

The Federation is seeking a highly motivated and qualified individual with a variety of skill sets who wants to join a team working to build a new model of 21st century and next generation Federation engagement. 

ROLE SUMMARY  

The Federation is seeking a detail-oriented Digital Marketing Manager to support our marketing efforts across email and web platforms. Reporting to the Managing Director, Marketing, this role is responsible for the implementation and management of email campaigns through Adobe Marketo, website content updates and brand consistency, UI/UX improvements in collaboration with our web development team, donor and event pages in GoFundMe Pro, and analytics reporting across all digital channels. 

ESSENTIAL FUNCTIONS 

Email Marketing 

• Build, manage, and deploy email campaigns using Adobe Marketo, including creating templates from provided content, segmenting audiences, scheduling sends, and managing/building smart lists 
• Monitor deliverability, maintain list hygiene, and ensure CAN-SPAM compliance 
• Analyze campaign performance and provide regular reporting on open rates, click-through rates, conversions, and other key metrics 
• Collaborate with the Salesforce data team to ensure accuracy of smart lists 
• Create/build nurture campaigns  

Website Management & Content 

• Implement day-to-day website content updates, ensuring accuracy, consistency, and timeliness across all pages 
• Maintain consistency following brand guidelines 
• Build new landing pages and web content using WordPress (Elementor), applying best practices in layout, readability, and user experience 
• Conduct regular content audits to identify outdated information and flag gaps to the appropriate stakeholders 

Fundraising & Event Pages 

• Build and configure donation and event registration pages in GoFundMe Pro, implementing provided copy and assets consistent with brand guidelines 
• Coordinate with events team and the marketing project manager to ensure campaign pages are accurately built and launched on schedule 

Web Development Collaboration & UX 

• Serve as the primary liaison between the marketing team and external web developers 
• Define requirements, write briefs, and manage timelines for UI/UX improvement projects and site maintenance in collaboration with the Managing Director, Marketing and web developers 

Analytics & Reporting 

• Own digital analytics across email, website, and fundraising channels, using tools such as Google Analytics, Marketo reporting, and GoFundMe Pro dashboards 
• Build and maintain regular reporting cadences (weekly, monthly, campaign-level) for internal stakeholders 
• Translate data into actionable insights and recommendations that inform decisions for the communications and development teams 
• Track and report on KPIs including web traffic, email engagement, conversion rates, and fundraising performance 

QUALIFICATIONS, KNOWLEDGE, SKILLS, AND ABILITIES 

Required 

• Proficiency with Adobe Marketo or comparable marketing automation platform (e.g., Salesforce Marketing Cloud, MailChimp, etc.) 
• Experience managing and editing website content via a CMS (e.g., WordPress, Drupal, or similar) 
• Familiarity with fundraising or event registration platforms (e.g., GoFundMe Pro, Classy, Salesforce NPSP, etc.) 
• Strong working knowledge of Google Analytics (GA4) and interpreting digital data 
• Strong organizational skills with the ability to manage multiple projects and competing deadlines 
• In-office presence 2-3 days a week

Preferred 

• Experience working at a nonprofit, Jewish communal organization, or mission-driven institution 
• Basic proficiency in HTML/CSS for email and web troubleshooting 
• Adobe Creative Suite or Canva experience for basic design tasks 
• Adobe Marketo Certified Expert (MCE) or equivalent certification 

EDUCATION AND EXPERIENCE 

• 3-5 years of experience in digital marketing, with hands-on execution across email, web, and analytics 
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field — or equivalent professional experience 

Salary commensurate with experience. Excellent benefits — medical, dental, vision, vacation, sick pay, holidays (including Jewish), and retirement plan. 

EMPLOYMENT PRACTICES 

The Federation views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a company culture where everyone can thrive. We strive to create a community that draws upon the widest possible talent pool to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values. The Jewish Federation Bay Area is an equal opportunity employer.