Digital Marketing Manager

About iLoveToCreate

iLoveToCreate (iLTC) is home to some of the most beloved craft brands in the world -- Tulip, Aleene's, Puffy, and more. We make the products that show up in classrooms, on runways, and in TikTok videos. Our brands have been part of people's creative lives for decades, and we're building the team to take them into the next chapter.

The Role

iLTC is looking for a digitally-minded marketer who knows how to drive revenue across owned channels and isn't afraid to get into the data to figure out why something is or isn't working. As Digital Marketing Manager, you own the commercial engine, DTC paid media, email, SMS, loyalty, affiliate, and site performance, and you're accountable for the numbers.

You'll work closely with our Integrated Marketing Manager on campaign timing and messaging, and with our Creative Director on assets. But when it comes to channel performance and revenue, the buck stops with you. This is a player-coach role, you'll manage a small team while staying hands-on with execution.

What You'll Do

Performance & Growth

• Own DTC revenue performance across all owned digital channels, from conversion, AOV, and growth metrics

• Lead paid media strategy and execution across DTC channels

• Manage the digital marketing budget and optimize spend across performance and retention

• Track and report on core KPIs including ROAS, conversion rate, AOV, and channel ROI

Retention & Lifecycle Marketing

• Own email marketing, end to end strategy, list management, segmentation, and performance

• Build and manage SMS marketing from the ground up

• Develop and grow loyalty and retention programs that drive repeat purchase and lifetime value

• Own affiliate and creator commerce programs from an ecommerce perspective and partnering with social media manager. 

• Manage Faire as a wholesale digital channel

DTC & B2B

• Partner with website merchandiser on DTC site performance, A/B testing, and user experience

• Own the B2B website as a channel ensuring it serves wholesale partners effectively

• Use analytics to identify friction points and continuously improve site performance

Leadership & Collaboration

• Directly manage two team members: a digital marketing specialist and a website merchandiser

• Partner with the Integrated Marketing Manager on campaign timing, messaging alignment, and channel execution

• Work with the Creative Director on digital ad creative and asset needs

• Coordinate with the VP of Marketing on strategy, priorities, and performance reporting

What You Bring

• 4+ years in digital marketing or ecommerce, with hands-on experience managing paid media, email, and site performance

• Proven track record driving DTC revenue growth

• Experience with email and SMS platforms (Klaviyo or similar), paid media channels (Meta, Google), and site analytics

• Strong analytical mindset - comfortable with data, dashboards, and performance metrics

• Experience managing or mentoring team members while staying hands-on with execution

• Organized and detail-oriented - able to manage multiple channels and priorities simultaneously

• Experience with affiliate programs, loyalty platforms, or wholesale digital channels a plus

• Passion for creative communities and craft culture a plus