Digital Marketing Manager

Object Technology Solutions, Inc (OTSI) has an immediate opening for a Digital Marketing Manager

Digital Marketing Manager (Meridian, ID - Onsite)

MAJOR RESPONSIBILITES:

Core SEO Execution

·        Conduct keyword research for blog and glossary topics
using SEO tools (e.g., SEMrush)

·        Create SEO -driven content outlines for blog articles
and product pages (structure, headings, intent, and target keywords) for
business units

·        Coordinate with writers, agencies, internal teams, and
AI tools to move content through production stages

·        Manage content workflow from intake through
publication (backlog → in progress → review → published)

·        Maintain content pipeline visibility and status
tracking for stakeholders

·        Track and report basic content performance

·        Report on content performance, highlighting what was
successfully executed versus what did not meet expectations

·        Review and optimize draft content to ensure strong SEO
structure and alignment with target keywords

·        Conduct off‑site outreach to build high‑quality
backlinks

·        Strengthen internal linking by strategically
connecting related pages across the site

GEO & LLM Optimization

·        Enhance existing content for GEO performance by
rewriting definitions, structuring answer -first sections, and improving clarity
for AI -driven search

·        Develop and expand FAQ sections using targeted
queries, ensuring concise, technically accurate, and AI -friendly responses

·        Apply consistent content structuring best practices
(headers, bullets, short -form answers) to improve retrieval in AI Overviews and
LLMs

·        Strengthen entity coverage and internal linking by
incorporating related technologies, use cases, and optimized anchor text

·        Execute scalable on -page optimizations using provided
briefs, checklists, and tools to improve visibility across search and
generative platforms

SKILLS AND ABILITIES REQUIRED:

·        Bachelor’s degree in marketing, Communications,
English, or a related field

·        3+ years’ experience in SEO, content marketing, or
digital marketing

·        Familiarity with SEO tools (SEMrush or similar)

·        Strong understanding of keyword research and search
intent

·        Familiarity with GEO concepts and AI search
optimization — understanding of how LLMs discover, read, and cite content

·        Experience writing or editing for AI -readiness,
including semantic structure, conversational keyword integration, and entity
optimization

·        Strong cross -functional collaboration skills,
including the ability to work directly with tech teams on site health and
schema implementation needs

·        Strong communication skills and attention to detail

• Experience with project management platforms
  (Workfront)
  
• Exposure to analytics tools (Google Analytics, Adobe
  Analytics)
  
• Background in B2B or technical content environments
  (Semiconductors, memory and storage)
  
• Ability to write technical content (AI tools may assist
  with drafting)
  
• Exposure to GEO tools such as Athena, Gradial, or
  similar platforms that track AI visibility and citations
  
• Experience with AI agents, humanizing AI content, etc.
  

About us:

OTSI is a global technology partner providing enterprise IT
consulting, digital solutions, and managed services. We help organizations
modernize complex technology landscapes, harness the power of data, and build
scalable AI -led ecosystems to accelerate innovation and business growth. With
over 26 years of experience, we consistently turn complex challenges into
success stories through our strong technical capabilities and deep industry
knowledge. Our global team of 1,800+ professionals, spread across 6 countries,
delivers cutting -edge solutions for customers across Banking, Financial
Services, Insurance, Transportation & Logistics, Energy & Utilities,
Healthcare & Life Sciences, Government, Hi -Tech, Telecom & Media,
Manufacturing, and more.

Our focused technology areas:

·        AI/ML (Agentic AI Solutions, GenAI/LLMs, Natural Language Processing, Intelligent
Processing, Physical Intelligence)

·        Data &
Analytics (Data Architecture, Data Engineering, Data Migration, Data
Modernization, Big Data, Analytics and BI)

·        Cloud (Cloud Computing, Cloud Migration, Cloud -Native Architecture, Hybrid and
Multi -Cloud)

·        Digital
Engineering (Application Modernization, Product Engineering, Platform
Engineering, DevSecOps)

·        Quality
Engineering (Manual Testing, Nonfunctional testing, Test Automation,
Digital Testing)

·        Enterprise
Platforms (SAP, Microsoft, Oracle, etc.)

Our focused industries and target segments:

·       Banking, Financial
Services, & Insurance

·       Manufacturing,
Transportation, & Logistics

·       Energy &
Utilities

·       Telecom & Media

·       Healthcare &
Lifesciences

·       Government & Public
Sector (FED, SLED, & Partners)

·       Hi -Tech