Digital Marketing Manager - B2B Agency

Digital Marketing Manager

Marketing Direction | B2B Marketing Agency | Hands-On Execution Role

Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands-on execution leadership role — you build the campaigns, configure the platforms, and deliver the results.

This is a remote-first position based in the Greater Tampa Bay area. You'll work from your home office with occasional in-person collaboration such as quarterly team meetings or client visits. Florida-based candidates preferred; open to candidates in other US states.

Key Skills: Google Ads | Meta Ads | LinkedIn Ads | GoHighLevel | HubSpot | Marketing Automation | Analytics | GA4

This Role Is Perfect For Someone Who:

• Gets energized by building campaigns that drive measurable results across multiple platforms


• Has deep, hands-on expertise in marketing automation AND paid advertising (not just one)


• Thrives in a fast-paced agency environment managing multiple concurrent clients


• Wants ownership of outcomes — the platforms, the campaigns, the results are yours


• Executes reliably on strategic direction provided by others and communicates proactively

This Role Is NOT a Fit If:

• You prefer strategy and planning over hands-on platform execution


• You want to manage people rather than manage campaigns


• You're looking for a narrow specialist role (paid ads only, or automation only)


• You need extensive oversight and direction to stay on track


• You see this role as a stepping stone to a strategy position

What We Offer

• Ownership, not task work — you own digital marketing execution across the agency, not a narrow slice of someone else's campaigns


• Variety with structure — multiple clients, platforms, and campaign types with clear processes and strategic direction from experienced strategists


• Professional team support — Chief Strategists provide campaign direction and specifications; you execute with autonomy


• Direct impact — in a smaller agency, your work is visible and directly tied to client results


• Join at an inflection point — we're investing in operational infrastructure and expanding capabilities; the systems you build will be foundational

Benefits: Healthcare stipend, Simple IRA with company match, paid time off, professional development, fully remote

Responsibilities

1) Marketing Automation & CRM

• Build and maintain workflows, sequences, and automations per strategic specifications


• Configure CRM systems, lead scoring, and pipeline automation


• Execute email campaigns, nurture sequences, and triggered communications


• Integrate platforms and troubleshoot data flow issues


• Support both client program delivery and internal demand generation

Platforms: GoHighLevel (primary), HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact

2) Paid Advertising Execution

• Build, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn


• Manage budgets ranging from small test campaigns to significant multi-channel programs


• Execute A/B testing, audience optimization, and bid strategy adjustments


• Deliver regular performance reporting with actionable insights


• Troubleshoot tracking issues and ensure accurate attribution

Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

3) Analytics & Reporting

• Build dashboards and reporting systems per strategic specifications


• Implement tracking via Google Tag Manager


• Execute regular reporting cadences (weekly, monthly, quarterly)


• Translate data into clear, actionable client-ready reports

Platforms: Google Analytics (GA4), Google Tag Manager, Looker Studio, SEMrush, ahrefs, Power BI

Platform Operations

• Own day-to-day operations of our marketing automation platform (GoHighLevel)


• Provide technical ownership of project management platform (currently Monday.com, with a planned transition to a new agency PM system after onboarding)


• Enable account managers and strategists to self-serve on project status and reporting


• Troubleshoot platform issues and coordinate with vendors


• Document processes and train team members on platform usage

Qualifications

Required:

• 5+ years hands-on digital marketing experience — recent, active platform work (not legacy knowledge)


• Marketing automation proficiency — hands-on experience building workflows, sequences, and automations across at least 2-3 major platforms (HubSpot, Salesforce, GoHighLevel, Zoho, Mailchimp, etc.)


• Paid advertising proficiency — demonstrated hands-on experience across Google Ads, Meta, and LinkedIn managing meaningful budgets independently


• Analytics skills — experience building dashboards (Looker Studio, Power BI, or similar), proficiency with GA4 and Google Tag Manager


• Technical aptitude — comfortable learning new platforms quickly, experience with integrations (Make, Zapier, or similar), proficiency with Excel


• Self-directed work style — takes strategic specs and executes without hand-holding; meets deadlines consistently; communicates proactively


• Bachelor's degree in business administration, marketing, or related field

Preferred:

• Agency or multi-client experience


• GoHighLevel experience specifically


• Agency project management platforms (Workamajig, Wrike, or similar)


• PPC optimization platforms (Optmyzr, Opteo, or similar)


• B2B professional services marketing background


• LinkedIn Sales Navigator experience


• Google Ads and/or HubSpot certifications


• Familiarity with AI tools (Claude, ChatGPT, Gemini) for productivity

About Marketing Direction

Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We serve clients across MSP/IT services, accounting, insurance, HR consulting, legal services, and architecture/engineering.

We're known for our trademarked Strategic Blueprint methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.

Company Values: Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, Expertise

Hiring Process

We move quickly with qualified candidates. Application review → screening call → in-depth interview with practical assessment → final conversation and decision. We're targeting a Q1 2026 start.

How to Apply

Submit your application through our online application system.

Required with your application:

• Resume highlighting relevant digital marketing experience


• Desired annual salary (applications without salary expectations will not be considered)


• Work samples demonstrating hands-on execution (campaigns you built, dashboards you created, automations you implemented — not work you oversaw)


• Responses to application questions

Marketing Direction is an equal opportunity employer.

Skills & Keywords

• Platforms: GoHighLevel | HubSpot | Salesforce | Google Ads | Meta Ads | LinkedIn Ads | GA4 | Google Tag Manager | Looker Studio | Power BI | SEMrush | Zapier | Make | Optmyzr | Opteo


• Skills: Marketing Automation | CRM Configuration | Lead Scoring | Paid Advertising | PPC | Campaign Optimization | A/B Testing | Conversion Tracking | Email Marketing | Workflow Automation | Analytics | Reporting | Dashboard Development


• Industry: B2B Marketing | Professional Services Marketing | Agency Marketing | Multi-Client Management


• Employment: Full-Time | Remote | Hybrid | Florida | Tampa | St. Petersburg