Digital Marketing Manager - Energetic Workplace

RDG Overview:

Envisioned by Marine and Greg Galy through their travels, experiences, and thirst for discovery and adventures, the first MILA restaurant (part of RDG) opened in Miami Beach, FL, in January 2020. MILA is a restaurant, rooftop lounge, and mixology bar aiming to transport guests on a culinary journey of flavorful MediterrAsian cuisine. Balancing genuine hospitality, fine dining, and refined nightlife, MILA has quickly established itself as the go-to destination in the upscale Miami social scene.

We are first and foremost a group of individuals who strive for excellence and seek to illuminate the senses. We believe in the rhythms of life and we are driven by the experience of adventure. Our principles stand for giving our customers the most transporting experience, an organic design and a refined culinary journey.

MILA has grown above and beyond our expectations in its first two years despite facing significant pandemic-related restrictions, and ranked #5 of The Restaurant Business Top 100 ranking.
Following the success of the original restaurant, RDG plans to expand to new concepts and locations, focusing initially on the Florida market. It has shown the quickest development rates and is anticipating some of the best economic growth worldwide.

Through its elevated brand portfolio, and its exclusive membership, RDG aims to create a full network of venues and experiences offering a unique lifestyle to its guests and members in Florida and to become one of the leaders of the luxury restaurant industry in the United States.

RDG is now actively exploring other national markets such as New York City, Los Angeles and Las Vegas, as well as further afield in London, Dubai and Mexico City for potential expansion opportunities.

Position Overview:

The in-house Digital Marketing Manager will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. Responsible for all aspects of a company’s marketing operations. The central goal is to help grow a brand’s influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers. Duties will include planning, implementing, and monitoring digital marketing campaigns across various digital networks. The ideal candidate is someone with experience in Hospitality and F&B marketing. He/she needs to demonstrate excellent interpersonal, project management, and analytical skills.

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy with Project Managers tailored to the restaurant/hotel industry to drive online reservations, increase foot traffic, and enhance brand awareness.
• Plan and execute restaurant/hotel-specific digital marketing campaigns, including promotions, special events, and seasonal offers across various channels such as website, email, and PPC advertising.
• Design and implement email marketing campaigns to promote specials events, MM Members Club, RDG Newsletter, Programmed Nights, and programs to engage with customers and encourage repeat visits.
• Optimize the restaurant/hotel websites and online listings for local search to improve visibility in local search results and attract nearby customers.
• Create website banners, landing pages, update images on website and third-party sites to ensure all content is update to date.
• Identify and partner with bloggers, or neighboring businesses for co-marketing opportunities to reach a wider audience.
• Promote menus, special dishes, and events through digital channels.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics. Provide regular reports and insights to measure ROI and optimize campaign strategies.
• Develop and implement an effective SEO strategy with an agency to improve organic search rankings, increase website traffic, and drive conversions. Conduct thorough keyword research to identify high-value keywords and optimize website content accordingly. Optimize website content, meta tags, and internal linking structure to improve search engine visibility and user experience. Identify and resolve technical SEO issues such as crawl errors, site speed optimization, XML sitemaps, and mobile friendliness. Build high-quality backlinks through outreach, content marketing, and link-building strategies to improve domain authority and rankings.
• Collaborate with the Project Managers to create SEO-friendly content that aligns with target keywords and meets user intent.
• Conduct regular SEO audits to monitor performance and identify opportunities for improvement. Provide detailed reports and insights on SEO KPIs, rankings, and traffic trends.

Qualifications:

• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing channels and tools.
• Bachelor’s degree in marketing, Digital Marketing, or a related field.
• Experience with SEO/SEM, email marketing, social media, and display advertising campaigns.
• Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
• Excellent analytical, communication, and project management skills.
• Creative thinker with a passion for digital marketing and staying updated with the latest trends and best practices.