Digital Marketing Officer

We are looking for a creative and results-driven Digital Marketing Officer to plan, execute, and manage digital marketing activities across various online platforms. The candidate will be responsible for increasing brand visibility, generating leads, managing social media presence, and supporting the company's overall marketing objectives.

Key Responsibilities

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  Develop and execute digital marketing strategies to increase brand awareness and online engagement.

  
  


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  Manage the company's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.

  
  


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  Create, edit, and publish engaging content, including posts, reels, videos, captions, and promotional materials.

  
  


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  Plan and manage social media content calendars and campaigns.

  
  


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  Set up, monitor, and optimize paid advertising campaigns on platforms such as Meta and Google Ads.

  
  


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  Track campaign performance and prepare regular reports on reach, engagement, leads, conversions, and ROI.

  
  


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  Conduct market and competitor research to identify digital marketing trends and opportunities.

  
  


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  Support website content management and basic SEO/SEM activities.

  
  

Required Qualifications & Skills

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  Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.

  
  


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  1–3 years of experience in digital marketing, social media marketing, or a similar role.

  
  


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  Hands-on knowledge of Facebook/Instagram, TikTok, LinkedIn, Google Ads, and Google Analytics.

  
  


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  Strong content writing and communication skills.

  
  


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  Basic knowledge of SEO, SEM, email marketing, and digital analytics.

  
  


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  Experience with Canva or other basic graphic/video editing tools is an advantage.

  
  

Key Performance Indicators (KPIs)

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  Social media growth and engagement

  
  


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  Lead generation

  
  


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  Website traffic

  
  


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  Campaign performance and ROI

  
  


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  Conversion rate

  
  


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  Content reach and engagement

  
  


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  Overall digital brand visibility