Digital Marketing Specialist

We’re looking for a full-time Digital Marketing Specialist to take ownership of Bluetek’s marketing strategy and execution. This role is perfect for someone who’s creative, data-driven, and motivated to make a measurable impact. You’ll work closely with the leadership team to manage campaigns across multiple channels, create engaging content, and strengthen Bluetek’s position as the go-to IT partner in Central PA.

This is a career-growth role with room to expand into leadership as Bluetek continues to scale.

What You’ll Do

• Develop and manage Bluetek’s marketing calendar (campaigns, social posts, newsletters, events)
• Plan, design, and schedule monthly email newsletters to clients and prospects
• Create and post engaging social media content across LinkedIn, Facebook, and other platforms
• Produce short videos (tutorials, highlights, case studies, client spotlights)
• Update and maintain the Bluetek website and blog (WordPress)
• Research prospects, industries, and competitors to fuel campaigns and sales initiatives
• Build and design marketing assets like checklists, guides, case studies, and sales collateral
• Monitor and analyze website and campaign performance (Microsoft Clarity, Google Analytics, etc.)
• Manage and optimize CRM campaigns (GoHighLevel and automation workflows)
• Collaborate with leadership on new ideas, promotions, and community engagement
• Assist with event marketing (client appreciation events, trade shows, webinars)

Skills You’ll Use

• Email marketing platforms and campaign automation
• WordPress & website content management
• Canva / Adobe Creative Suite for design
• Social media strategy & scheduling tools
• CRM & sales/marketing automation tools
• Video editing & production (short-form)
• Analytics platforms (Microsoft Clarity, Google Analytics, SEO tools)

Who You Are

• Creative, curious, and detail-oriented
• Skilled in writing, editing, and design with a strong eye for branding
• Tech-savvy and eager to explore new digital tools
• Data-driven with the ability to measure campaign results and ROI
• Collaborative and professional in communication
• Motivated to grow with a scaling IT company and take ownership of projects
• Local to Central PA area

Why You’ll Love It Here

• Make a direct impact on a growing MSP’s brand and client base
• Gain hands-on experience with the latest marketing tools and trends
• Balance strategic planning with creative execution
• Join a team that values professionalism, innovation, and fun
• Opportunity to advance into a leadership role as Bluetek scales

Requirements:

• 1–3 years of digital marketing experience preferred (internships count)
• Able to work full-time (40 hours per week)
• Authorized to work in the U.S. (no visa sponsorship at this time)
• Familiar with our local area: Mechanicsburg and surrounding towns.
• Local to our area

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development