Digital Marketing Specialist

We are seeking a motivated and analytical Digital Marketing Specialist to join our team. This role is ideal for a results-driven professional with hands-on experience in paid advertising and a strong understanding of digital marketing performance metrics.

Employees in this position will be paid a base hourly compensation with the expected average annual earnings of $60,000/year.

What We Offer

• Opportunity to work in a dynamic and growing marketing environment

• Hands-on ownership of campaigns with real business impact

• Professional growth and learning opportunities

Preferred Skills

• Strong analytical and problem-solving abilities

• Attention to detail and data accuracy

• Ability to work independently and manage multiple campaigns

• Clear communication skills and a results-oriented mindset

Key Responsibilities

• Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms

• Monitor, analyze, and report on campaign performance using key marketing metrics and KPIs

• Understand and apply the marketing funnel, from awareness to conversion

• Attribute marketing performance to leads and sales, providing actionable insights

• Conduct data analysis to improve ROI and campaign effectiveness

• Create and adapt visual assets using Canva when needed

• Stay up to date with digital marketing trends, tools, and platform updates

Benefits

• Medical, Dental & Vision


• Group Insurance Plans & Discounts


• 401K Retirement Savings Plan


• Paid Vacation and Holidays


• Disability Insurance


• LAP (Life Assistance Program)


• Basic Life, Dependent & Accident Insurance


• Growth Opportunities


• Paid Training


• Employee Purchase Incentives


• Family Owned & Operated


• Health & Wellness


• Flexible Work Schedule


• Discounts on Products & Services


• Direct Deposit

Qualifications

• Minimum 1 year of hands-on experience managing Google Ads and Meta Ads

• Knowledge of additional digital marketing platforms is a strong plus

• Solid understanding of digital marketing metrics, analytics, and reporting

• Ability to analyze data and accurately attribute results to leads and sales

• Comfortable working with numbers, dashboards, and performance reports

• Experience using Canva is appreciated


• Clean driving record & valid CA drivers license