Digital Marketing Specialist

Position Title: Digital Marketing Specialist

We need someone who understands today's digital marketing world and can help manage online campaigns, social media, Klaviyo, blog content, website marketing, and paid advertising. This person should be able to follow a weekly plan, create strong content, track results, and help drive more traffic, engagement, online sales, rental reservations, and store visits.

Main responsibilities would include:

• Manage Google Ads campaigns for products, rentals, services, sales, and seasonal categories


• Build and send email campaigns through Klaviyo


• Create and improve Klaviyo flows, including welcome emails, abandoned cart, browse abandonment, post-purchase, win-back, and seasonal campaigns


• Manage Facebook and Instagram content with a consistent weekly plan


• Create posts, stories, reels, product features, rental content, sale posts, and seasonal outdoor content


• Use real store products, displays, new arrivals, staff picks, rentals, and outdoor lifestyle content


• Help create SEO-focused blog posts that bring organic traffic to the website


• Write content around rentals, kayaks, canoes, paddle boards, camping, footwear, apparel, ski, snowboard, and Michigan outdoor activities


• Support website marketing updates, including banners, landing pages, blog posts, promotional content, and collection page copy


• Make sure emails, ads, social media, blogs, and campaigns link back to the correct website pages


• Track performance and report what is working and what needs to improve


• Follow a weekly digital marketing calendar and complete tasks consistently

Skills we should look for:

• Google Ads experience


• Klaviyo experience


• Email and SMS marketing experience


• Social media marketing experience


• SEO and blog-writing knowledge


• Basic Shopify knowledge


• Google Analytics knowledge


• Strong writing and communication skills


• Good eye for photos, videos, layout, and brand presentation


• Ability to create content that supports sales, rentals, and customer engagement

Important qualities:

• Organized and proactive


• Creative but able to follow a plan


• Comfortable working with digital tools


• Understands how websites, email, ads, blogs, and social media work together


• Can look at results and improve campaigns


• Understands seasonal retail and local customers


• Can create content that matches the Bill & Paul's brand


• Stays aware of what is happening in the store each week and turns that into marketing content

What this person should help improve:

• Website traffic


• Google Ads performance


• Email open rates and click-through rates


• Online sales


• Rental reservations


• Social media consistency


• SEO blog traffic


• Customer engagement


• Digital brand presence


• Connection between the store, website, email, ads, and social media

A background check is required for all offers of employment.