Digital Marketing Specialist

Position:

Digital Marketing Specialist

Location:

Houston, TX

About Crawford:

Adapt: Effectively embrace new situation and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

Responsibilities

Crawford is looking for a Marketing Specialist to support our growing Marketing Team. This role is a great fit for someone who enjoys building marketing programs, improving performance through data, and helping the business grow through smarter, more effective marketing.

The ideal candidate is analytical, detail oriented, and comfortable working across multiple digital marketing channels, from email automation to paid media, incentives tracking, and reporting.

For more detailed job responsibilities that include reporting/analysis and skills/qualifications, keep reading!

Essential Responsibilities

Email Campaigns and Marketing Automation

• Manage the email marketing program including campaign building, customer segmentation, and A/B testing


• Build and optimize automated campaigns for prospects and customers

• Continuously test and refine workflows to improve engagement and conversion

Customer Loyalty and Incentive Programs

• Track and report on customer loyalty programs including enrollment, participation, and performance


• Support customer incentive programs by monitoring activity, validating data, and preparing summaries for leadership


• Manage manufacturer-sponsored incentives campaigns including tracking, reporting, and communication with manufacturing partners


• Coordinate Voice of Customer (VOC) surveys including distribution, response tracking, and insights reporting

Lead Management and Contact Data

• Consistently maintain customer and ensure proper segmentation is applied


• Manage the flow of marketing generated leads


• Ensure leads are routed correctly and followed up on by sales

• Track marketing sourced opportunities and support reporting on lead quality and outcomes

Reporting and Analysis

• Track and analyze digital campaign performance across channels


• Provide regular reporting to marketing leadership with insights and recommendations

Paid and Organic Digital Marketing

• Develop, execute, and optimize paid media campaigns across search, display, and social


• Monitor and report on paid media KPIs, budget pacing, and performance


• Support organic SEO efforts including keyword updates, content recommendations, and improvements

Qualifications

 Preferred Skills/Qualifications

• 2+ years of experience in digital marketing, marketing operations, or related roles


• Strong understanding of marketing automation and digital marketing tools


• Experience with paid media platforms (Google Ads, social ads, or similar)


• Strong analytical skills with experience in reporting and data interpretation


• Excellent project management and organizational abilities


• Strong written and verbal communication skills


• Proficiency with MS Office, especially Excel and PowerPoint


• Experience in electrical distribution or B2B marketing is a plus

Preferred Attributes

• Curious, data‑driven, and always looking for ways to improve performance


• Comfortable managing multiple projects and deadlines


• Collaborative and able to work effectively with sales, vendors, and internal teams


• Strong attention to detail with a focus on accuracy and quality

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.  They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.  All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer