Digital Marketing Specialist

Digital Marketing Specialist

Synergy is looking for a creative and results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our CRO services in the pharmaceutical, biotech, and medical device sectors. This role involves leveraging digital channels, including SEO, SEM, email marketing, social media, Google Ads, LinkedIn Page, and content marketing, to increase brand awareness, generate leads, and support sales growth.

Key Responsibilities:

• Develop and execute digital marketing strategies aligned with company objectives.
• Manage and optimize campaigns across SEO, PPC, social media, email marketing, and content marketing channels.
• Analyze website traffic and campaign performance using analytics tools, providing insights and recommendations.
• Collaborate with content creators to produce engaging and informative marketing materials.
• Coordinate with sales and business development teams to align marketing activities with lead generation goals.
• Stay up to date on digital marketing trends and emerging technologies to enhance the company’s online presence.
• Manage the company’s social media profiles and engage with relevant online communities.

Education & Experience:

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in digital marketing, preferably in the pharmaceutical, biotech, or scientific services sectors.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEO tools, and email marketing platforms.
• Strong analytical skills and a data-driven mindset.
• Excellent written and verbal communication skills.

Experience:

• 10+ years of experience in digital marketing, preferably within pharmaceutical, biotech, or CRO environments.
• Proven experience managing multi-channel digital campaigns.
• Familiarity with SEO, SEM, email marketing, Google Ads, and social media marketing strategies.

Skills:

• Proficiency in analytics and digital marketing tools (Google Analytics, Google Ads, SEO software).
• Strong communication, writing, and content creation abilities.
• Ability to analyze data and optimize marketing performance.
• Team-oriented with the ability to collaborate across departments.