Digital Marketing Specialist

Department: Marketing

Reports to: Senior Director, Marketing

Employment Status: Full-time, Exempt

Job Grade: 4

Direct Report: Michelle Rovner

About ISPOR

ISPOR-The Professional Society for Health Economics and Outcomes Research is the largest and most influential professional society globally. The Society's vision is for a world where healthcare is accessible, effective, efficient, and affordable for all. ISPOR is an international, multistakeholder, nonprofit organization committed to advancing health economics and outcomes research (HEOR) excellence to enhance decision-making for health globally. The Society is recognized as a leading source for scientific conferences, peer-reviewed and indexed publications, best practice guidance, education, collaboration, and tools/resources in the field. ISPOR's community comprises nearly 18,000 individual and chapter members from more than 100 countries, representing a wide range of healthcare stakeholders, including researchers, academicians, assessors, regulators, payers, policymakers, the life sciences industry, healthcare providers, and patient engagement organizations. For more than two decades, ISPOR's leadership has served as an unbiased resource and catalyst for innovation in the field.

Position Summary

You will be responsible for handling key aspects of ISPOR marketing to further the Society's mission to promote health economics and outcomes research (HEOR) and their use in decision-making to improve health. Your other responsibilities include deployment of marketing emails via the email service platform (ESP); development and execution of digital marketing strategy, campaigns, and tactics; routine reporting on related analytics; supporting work for the website content management system (CMS); and other related marketing support.

Essential Duties and Responsibilities

• Assist in the execution of marketing campaigns including planning, implementation, monitoring, optimization, analysis, and reporting.


• Serve as primary owner for organizational email execution-including the creation, approvals, distribution, and analysis of emails through ISPOR's ESP-and ensure compliance and best practices with the CAN-SPAM, GDPR, and email regulatory requirements.


• Analyze data, campaign metrics, and operational email performance; recommend/implement improvements based on results; and provide weekly stats and monthly reports of email campaigns to key members of the team.


• Execute organizational digital marketing initiatives, including digital advertisements and others that are relevant to the Society's visibility and impact in the digital space.


• Develop key metrics/analytics and benchmarks to assess marketing and communications projects company wide.


• Monitor Google Analytics, Google AdWords, and Social Media ads; measure performance across digital marketing channels, campaigns, and website traffic; and report findings by providing a quarterly Executive Summary with recommendations for optimizing campaign performance.


• Create, disseminate, and present data analysis and reports on website and marketing initiatives for continual improvement.

Qualifications

Minimum Requirements

Education & Experience

• Bachelor's degree strongly preferred, preferably in marketing/communications or related field


• 3+ years of relevant work experience in marketing and/or communications preferred


• Strong writing, proofing, and editing skills


• Highly proficient in Microsoft Office, and ability to learn new technology platforms


• Hands-on experience with Marketo ESP highly preferred


• Experience with e-mail and website platforms and other marketing/communications tools such as Marketo, (or other ESP), WordPress (or other CMS), Hootsuite, and similar


• Experience with data analytics systems/services such as Google Analytics, Google Data Studio, and similar


• Strong organization, communication, project, and prioritization skills; detail oriented, and a problem-solver


• Experience and/or education in a science/health-related knowledge area preferred


• Highly professional, articulate self-starter who is capable of developing and executing multiple projects simultaneously


• Strong interpersonal skills and the ability to effectively communicate with a high degree of professionalism


• Ability to gather information/data and make knowledge-based decisions

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions.

• This position is hybrid, working both remotely and out of our physical office in Lawrenceville, New Jersey. The incumbent must be able to work in the office two days a week (Wednesday and Thursday).


• Travel may be required, but regular business travel is not expected.

OUR LOCATION

Nestled half-way between Philadelphia and New York City, ISPOR's headquarters is in Lawrenceville, New Jersey. Our staff work in a hybrid arrangement, onsite on Wednesday and Thursday.

WHY APPLY?

ISPOR provides an excellent total compensation package including:

• Competitive pay. This position is exempt with a salary range of $54,000-58,000


• Robust benefits plan


• Generous PTO – 20 days, prorated the first year


• Extraordinary holiday schedule including winter break, the last week of the year


• Hybrid work arrangements

Diversity, Equity and Inclusion

ISPOR is a Society firmly committed to the advancement of health economics and outcomes research (HEOR) based on sound methods and scientific excellence. ISPOR believes that diversity and inclusion are foundational principles for achieving our mission, and that diversity and inclusion are valuable and relevant to all of our Society's activities: cultivating and sustaining significant, high-quality education programs, publications, member benefits, and networking.

ISPOR is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join @ISPORorg and the #HEOR conversation on social media:

https://www.linkedin.com/company/ispororg/

https://twitter.com/ISPORorg

https://www.facebook.com/ISPORorg

INTERESTED?

Apply today! Create a new candidate profile and submit your salary requirements within your cover letter.

OUR PROCESS

We are committed to hiring the best talent, providing a productive and supportive organizational culture for staff to learn and grow within a flexible environment. We are transparent in posting both salary ranges and an outline of what candidates should expect from our hiring process.

Candidates who advance in our preliminary review process will have the opportunity to discuss the position, their background and lived skillsets related to the position with ISPOR HR via Teams meeting.

Those who advance to subsequent steps in our interview process may participate in up to 3 rounds of meetings via Teams or in person. Each discussion could consist of multiple ISPOR staff members. The final interview may include a thought exercise/presentation with the hiring team.

Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) holding this position. Employees will be required to follow any other job-related instructions and perform any other job-related duties requested by anyone authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to accommodate individuals with disabilities reasonably. To perform this job successfully, incumbents must possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to their health or safety or that of others. The requirements listed in this document represent the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.