Digital Marketing Specialist

Overview

We are not just offering a job but a meaningful career! Come join our passionate team!
As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.
We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!
Visit our Careers page for more information on our

benefits

,

locations

and

the process

of joining the State Farm team!

Responsibilities

Digital Marketing Specialist
The Marketing department at State Farm has an opening for a

Digital Marketing Specialist

within

Performance Marketing Execution

.
The

Corporate Digital, Direct, and Lead Generation

team drives our digital-first marketing mindset. The team strives to elevate State Farm’s online presence through an innovative digital strategy, omni-channel activation, and optimization.
Responsibilities
Provides day-to-day relationship management, budget management, and support of digital marketing including paid social, digital display, and lead generation tactics internally and externally managed.
Has working knowledge/experience on ad platforms (including Google, Meta, Twitter, Instagram, TikTok and others) and business partners to execute and make data driven optimizations to digital campaigns.
Partners with key stakeholders in strategy, creative, and analytics to ensure campaign objectives met to capture current profitable demand across business lines.
Coordinates cross-platform use, targeting, tracking and measurement related to digital marketing.
Remains current on industry trends and brings forward opportunities for innovation, continuously advocating to improve initiatives while proactively identifying opportunities to increase efficiency in media activation and process.
Works under general direction on assignments of greater complexity and coordination.
Leverages knowledge of industry, company issues, competitive environment, business, and area specific needs to lead, manage, and complete assignments.
Analyzes performance and data to ensure sound business decisions and proposes optimizations.
Exercises judgment, guides and advises business partners as appropriate within their area of expertise.

Qualifications

Bachelor's degree required.
Adequate work experience in digital media strategy, planning and execution.
Agency, media publisher or medium/large brand experience preferred.
Experience leveraging insights for contextual alignment with identified audiences.
Strong written, presentation and analytical skills preferred.
Detail-oriented with the ability to handle multiple projects at once.
Ability to work collaboratively to develop, execute, and optimize digital campaigns.

#J-18808-Ljbffr