Digital Marketing Specialist

CULTURAL INFORMATION

Why work anywhere else if you can work at Riverview?

Riverview Bank just turned 100 years old. We’ve been here for decades and have stood the test of time. We are a beacon when it comes to community. Known for community giving and a friendly culture, Riverview is the Everyperson archetype. Here’s what you can count on. We care about connection and belonging. We are your trusted neighbor who would invite you to a BBQ in the backyard. If your lawn mower is broken, no problem, you can borrow ours. We are dependable and not flashy. We enjoy the simple things in life and are empathetic. Are you ready to work for an amazing bank and with people who care? Welcome to Riverview.

It’s about you

SUMMARY

Responsible for website, social media, in-branch television content, digital outdoor signage, email marketing and some graphic design. Assists in the coordination of marketing activities in advertising, direct marketing, merchandising, sales, community involvement, event planning and promoting bank products and services.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Active partner in implementation of the bank’s marketing strategies and brand awareness, including internal and external efforts using digital platforms.Responsible for coordination of the bank’s website, social media channels, in-branch digital software, promotional items, working with all departments within the bank.Ability to communicate clearly and concisely both in person, in virtual meetings and in writing.Ability to create assets and write content for digital platforms.Assist in the development, implementation and tracking of products, services and bank technologies.Will be involved in the development, planning, communication and implementation of assets and measuring success of campaigns.Ability to capture images and simple video for social media.Some event-related activities…fulfillment of sponsor promises, with limited nights and weekend events and creating giveaways and baskets for nonprofits and gratitude gifts for sales teams.Participates in and completes training objectives with passing scores.Ability to accomplish administrative requirements of the position in a timely manner; i.e., webinars, mileage reports, reconciling the corporate credit card and all other deadlines.Follows all Riverview policies and procedures.Other duties may be assigned.

RELATIONSHIPS

Daily contact with Senior Vice President/Marketing Strategist.Frequent interaction with managers, branch staff and Riverview Center staff in coordinating marketing activities.Frequent contact with various businesses, agencies and vendors related to the digital marketing position.Ability to work with diverse individuals in and outside of the bank.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor's degree from four-year college or university; and four years related experience and/or training; or equivalent combination of education and experience. The position requires intermediate to advanced computer skills, including Microsoft Office and Adobe Creative Cloud– Photoshop, Illustrator, InDesign. Along with excellent copywriting and editing skills, experience with Social Media platforms, HTML, and Content Management Systems (CMS) is highly desirable.

SKILLS:

Ability to work in a dynamic, multi-tasking, collaborative team environment

Knowledge of social media platforms (Facebook, Instagram, LinkedIn, YouTube, Buffer)

Experience with email marketing system(s) (currently using Active Campaign) preferred

Understanding of Google Analytics and other analytic platforms

Excellent written and verbal communication skills required

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists

Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form

PHYSICAL DEMANDS:

While performing the duties of this job, the employee is regularly required to effectively communicate via phone/video, messaging, and email. The employee is required to use computer and office equipment such as a computer, printer, copier, as well as computer software such as Microsoft Office. You may also frequently be required to occupy a workstation for long periods of time.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Riverview Bank is an equal opportunity employer and affirmative action employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

Riverview Bank does not accept unsolicited resumes from any third party staffing agencies and/or search firms for any job postings .

Third parties are not authorized to submit profiles, applications, or resumes to this site or to any Riverview Bank employee. Any such submissions, Riverview Bank will not be responsible for any fees related to unsolicited resume submissions without written consent from the Talent Acquisition Team. Including, but not limited to the candidate hired for a position.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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