Digital Marketing Specialist

Position: Digital Marketing Specialist
Location: Sioux Falls, South Dakota (On-Site: MUST be located in or willing to relocate to greater Sioux Falls area)
Reports to: Chief Marketing Officer

About Us
With a legacy spanning 136 years, Montgomery's has been an integral part of homes across South Dakota. Renowned for providing exquisite furniture pieces that blend timeless craftsmanship with contemporary designs. We are entering a transformative phase of growth and building out a dynamic marketing team to support our brand initiatives.

Why Join Us

Montgomery's offers a dynamic and collaborative work environment where creativity is
encouraged, and innovation is celebrated. As a key player in our digital marketing team, you will
contribute to shaping the company's future and redefine how we connect with our audience in the
digital landscape.

Job Description
Montgomery's is on the lookout for a Digital Marketing Specialist who will play a pivotal role in executing and enhancing our digital strategies. Reporting directly to the Chief Marketing Officer, this position offers a unique opportunity to contribute to the growth and success of a legacy brand.

Responsibilities

Overall Digital Strategy and Execution: Implement comprehensive digital marketing strategies aligned with the company's growth objectives, focusing on social media, digital advertising, email campaigns and website support.
Online Presence Enhancement: Collaborate with the CMO to optimize Montgomery's online presence, ensuring a seamless and engaging customer experience from online interactions to in-store visits. This includes ongoing website support and content management. Along with maintaining and enhancing our SEO practices.
Advertising Campaign Management: Oversee the execution of digital marketing campaigns, utilizing data-driven insights to measure effectiveness, refine strategies, and drive online and offline sales.
Content Creation: Work closely with the marketing team to create compelling digital content that resonates with our audiences, reflecting the essence of Montgomery's brand identity. This includes: Social Media Strategy and Execution: Content calendar management
Content creation (including photo/video)
Social platform content alignment and execution
Monitoring and engagement management
Manage influencer and business partnerships
Reporting and analytics

Email Campaign Strategy and Execution: Content calendar management
Creative templates build-out
Create and manage drip schedules
Audience segmentation, triggers, and management
Content creation (including photo/video)
Reporting and analytics

Reporting and Analytics: Utilize data analytics tools to monitor website performance,
implement SEO strategies, and identify opportunities for improvement.
Additional Requirements Budget Management: Efficiently manage digital marketing budgets, ensuring optimal allocation for maximum impact and return on investment.
Customer Engagement: Develop strategies to enhance customer engagement across digital platforms, driving brand loyalty and advocacy.
Innovation: Stay abreast of industry trends, emerging technologies, and digital marketing innovations to continuously bring fresh and innovative ideas to the team.
Adaptability: Demonstrate flexibility and adaptability in the ever-evolving digital landscape, adjusting strategies as needed to meet changing market dynamics.
Qualifications Experience: 3+ years of experience in digital marketing.
Tech-Savviness: Proficiency in digital marketing tools, social and email platforms, and data analytics.
Creativity: Demonstrated ability to conceptualize and execute innovative digital marketing campaigns.
Adaptability: Ability to adapt strategies based on data insights and market trends.
Communication: Excellent verbal and written communication skills.
Team Collaboration: Collaborative mindset with the ability to work effectively in a team environment.

Montgomery's is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.