Digital Marketing Specialist, Paid Media

Job Description

-Crafts media briefs in partnership with manager

-Evaluates Vendors and engages in negotiations where applicable

-Creates proformas to estimate budget and project results

-Accurately launches campaigns with little direction (involves compiling specs, writes creative brief, reviews creative with senior team member, creative trafficking, accurate analytic tagging & QA capabilities)

-Proficient in campaign optimizations (channel, audience, and creative optimizations, bidding methodologies, objective type, different KPI optimizations, monitoring and maintaining accurate budget)

-Pulls performance reports, analyzing results, and creating insightful campaign recap report

-Weekly performance analysis and trouble shooting of under performance

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] .

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Skills and Requirements

-3-5 years of digital marketing experience

-Working experience with 3-4 media channels, mastery of 1-2 media channels (ideally search and social)

-Proficient in ad copy writing for social & paid search

-Proficient in setting up data feeds

-Ecommerce experience

-Experience with Adobe Analytics or Google Analytics

-Experience creating reports

-Understanding of A/B testing

-Proficient in developing media strategies and campaign optimization

-Strong Excel skills (ie. Pivot tables and other advanced functions)

-Experience estimating and tracking budget and project results

-Proficient in evaluating vendors & negotiation skills -Proficient in reporting platforms: Neustar and DOMO

-Experience working at a digital marketing agency or comparable fast paced environment null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].
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