Digital Marketing Strategist

• B2B digital sales-current and new accounts


• Management of both large and small digital campaigns including SEM, Display, Video, Remarketing and Connected TV


• Join sales team on client meetings to help close digital accounts


• Ownership of digital marketing strategies to hit client goals


• Development of digital strategies with internal team to hit revenue goals


• Monitor and adjust digital campaigns weekly to achieve client goals


• Work with leadership team to innovate and grow the digital department


• Meet with sales staff regularly to provide support and feedback on digital platforms


• Conduct monthly meetings with current digital clients to review analytics and pacing to client goals and objectives


• Execute digital training for sales management, account executives and other team members


• Continue to grow the digital department and revenue with new technology and capabilities to maintain a competitive advantage in the market for Zimmer Communications

• 2 years working in digital marketing or equivalent experience


• Google Ads Search Certification


• Google Analytics Individual Qualification (familiarity with GA4 preferred)


• Understanding of digital marketing metrics and experience analyzing digital marketing performance


• Experience managing Google Ads search campaigns


• Working knowledge of Google Analytics


• Working knowledge of targeted display, video (YouTube) and streaming TV advertising.


• Working knowledge of new digital media capabilities.


• Effective relationship building, customer service, communication and negotiation skills


• College degree preferred


• Passionate about new and emerging marketing technology


• Goal-oriented with a passion for helping clients grow


• Sales driven, marketing minded

Zimmer Communications is an equal opportunity employer.