Digital Marketing Strategist (B2B)

• Develop and execute multichannel digital marketing strategies that leverage our content, events, and other resources to grow our audience of life sciences professionals across our portfolio of websites.
• Lead strategy and best practice development and implementation for our LinkedIn marketing efforts to increase subscriptions, registrations, and engagement.
• Create compelling, audience-focused messaging that resonates with targeted persona groups.
• Analyze campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs.
• Collaborate with editorial, sales, and product teams to ensure alignment of messaging and audience goals, and to facilitate and improve their LinkedIn activities.
• Stay up to date on industry and platform trends to continuously improve our approach and performance.

POSITION REQUIREMENTS

Required Education / Skills / Experience:

• 3+ years of B2B social media marketing experience with a strong emphasis on LinkedIn (organic and paid campaigns)
• 5+ years in digital marketing, copywriting, audience development, or digital publishing
• Demonstrated ability to craft and execute social media strategies that drive measurable results
• Excellent writing skills and the ability to distill complex ideas into engaging, digestible content
• Strong analytical skills; comfortable interpreting data to inform and improve performance
• Proven project management capabilities and high attention to detail
• Team player with excellent communication and collaboration skills
• Familiarity with current digital marketing platforms, tools, trends, and best practices

Preferred Skills / Experience:

• Experience marketing within the life sciences or another highly technical industry
• Hands-on marketing experience across channels including email, SEO, other social media, SMS, push notifications, etc

Life Science Connect offers a generous compensation package. In addition to a competitive salary, you'll enjoy:

• Medical/vision/prescription/dental coverage for you and your family
• 100% company-paid short- and long-term disability insurance
• 100% company-paid life insurance
• 401(k) with dollar-for-dollar company match up to 6%
• 15 vacation days and 6 personal days on day 1
• 13 company-paid holidays