Digital Marketing Team Lead

Position Summary
Responsibilities for the Digital Marketing Manager position include strategizing and executing effective and holistic digital marketing campaigns, increasing key performance metrics, and reporting on campaign performance for FSM clients. As the manager of the digital marketing team, this position establishes best practices and develops the team’s digital marketing expertise. This position reports to the Vice President of Performance.
Responsibility #1 – Digital Marketing Strategy and Execution
Develop and build effective digital marketing campaigns
Guide keyword research and the construction of high-performing organic content strategies
Guide and review technical SEO strategies and performance
Review key metrics for client accounts and recommend strategic changes to achieve client business goals
Advise on optimization methods for ads, emails, and landing page creative (i.e.: copy, graphics, layout, story, funnel)
Actively analyze campaign content and landing pages to increase ROI and KPIs
Apply new tactics and emerging standards to ongoing strategies
Implement best-practice analytics/conversion tracking on websites and landing pages
Proactively identify on-page SEO and conversion opportunities
Monitor ongoing analytics for websites and marketing campaigns
Perform competitive and website analysis to identify opportunities
Regularly report internally and externally on campaign performance, ROI, and budgets
Consult with clients on digital marketing efforts
Responsibility #2 – Digital Marketing Management
Audit the digital marketing efforts of prospective clients
Provide recommendations for digital strategy, tactics, budget, spend to meet prospective and existing client goals
Establish and refine digital marketing processes
Train and educate FSM team members on digital marketing tactics
Guide professional growth of the digital marketing team (skills, expertise, certifications, etc.)
Oversee digital production while jumping in as needed for tactical implementation
Skill Set
High energy, willing attitude, strong character
Proven experience in strategizing and operating holistic digital marketing campaigns to achieve measurable business results
A mind for interpreting data and gaining insights
Ability to discover and understand target markets and audiences
Excellent listening, writing, and communication skills
Proficient in setting, monitoring, and optimizing digital strategies
Commitment to constant learning
Comfortable with data analysis techniques and advanced spreadsheet work
Functional knowledge of Tag Manager and conversion tracking
Proficiency in working with Google Ads, Meta Ads, and other paid advertising platforms
Proficiency in setting up and reporting from GA4
Understanding of organic social media marketing
Experience with email marketing and email drip campaigns
Possesses functional knowledge and/or personal experience with WordPress a plus
Experience working with analytical software a plus
Education
Degree in digital marketing or related field
Google Analytics and Ads certified strongly considered
3+ years of experience, agency experience preferred
Full Spectrum Marketing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

#J-18808-Ljbffr