Digital Media and Influencer Relations Specialist

Are you a digital media expert with a passion for driving buzz for organizations that make a difference? MediaSource, an award-winning communications agency, is seeking a Digital Media and Influencer Relations Specialist to promote content with purpose for healthcare and other impact brands. This role is ideal for a communications professional who thrives on building relationships with digital-first media and creators, spotting trends before they go mainstream, and driving brand buzz across social platforms. You'll work across multiple non-profit client accounts in the healthcare space, helping organizations that make a difference gain visibility through placements in social and viral media outlets and collaborations with influencers.

Key Responsibilities:

• Lead strategy and execution of influencer and digital media outreach for multiple client accounts
• Identify and build relationships with digital content creators, social-first media outlets and influencers that align with client goals
• Secure coverage by leveraging trend-driven platforms and collaborating with emerging social-first health content creators (e.g., TikTok & IG health news content creators, podcasts, Substack)
• Integrate influencer partnerships and digital media outreach into overall PR and campaign strategies
• Develop influencer briefs, manage contracts and deliverables, and coordinate content timelines
• Create compelling digital content such as social posts, short videos, reels, graphics, etc.
• Stay current on digital trends, platform algorithms, cultural moments, and viral content to inform strategic recommendations
• Collaborate closely with all teams to maximize campaign impact
• Measure and report on KPIs, earned media value and strategic impact across influencer and digital campaigns
• Contribute to new business efforts by developing influencer/media strategies and ideas for proposals

3–5 years of experience in digital marketing, social media or influencer strategy with agency experience strongly preferred

• Demonstrated success with specific case studies that show your success in securing placements with social-first media and managing influencer campaigns
• Strong communication skills, with an ability to pitch creatively and build lasting digital media creator and influencer relationships
• Proficiency in influencer platforms and social listening tools (e.g., CreatorIQ, Sprout, AspireIQ, Traackr)
• Digital content creation skills such as video production, editing and writing
• Understanding of FTC guidelines and best practices in influencer partnerships
• Agile and organized multitasker who thrives in a fast-paced, client-focused environment
• Finger on the pulse of internet culture, digital trends, and what drives engagement online
• Bonus: Experience in health care, or nonprofit sectors, background in media relations or content creation across multiple platforms

Why MediaSource?

• Fantastic opportunity to work in a creative environment with a respected, award-winning team.
• Work from Columbus, Ohio including collaborating with team members in our 2,500 square foot multimedia studio with opportunity for some hybrid work.
• Paid time off (PTO) starting at 3 weeks for new employees - from day one - and growing larger.
• 12.5 holidays off with pay, allowing our team time to relax and travel.
• Eight weeks of paid family leave following the birth or adoption of the child.
• Paid time off to volunteer with a charitable organization of your choice.
• 100% 401K match for the first 3% you contribute, plus 50% match of the next 2%.
• Comprehensive health plan with HSA. 
• Free access to a financial planner.
• Follow us at www.MediaSourceTV.com, or on social media at @MediaSourceTV

MediaSource is an equal opportunity employer. We recognize that diverse teams make the strongest teams, and we encourage people from all backgrounds to apply. 

Travel: Occasional travel may be required.

Reports To: CEO

Employment Type: Full time