Digital Media Manager

1. Strategy and Management of Digital Campaigns - Develop and execute digital strategies aligned with Vodacom/M-pesa brand objectives. - Amplify sponsorship activities through innovative digital activations. - Create interactive experiences tailored to different customer segments (Mass Market, Youth, Premium, B2B). 2. - Collaborate with brand, trade marketing, commercial, and product teams to effectively promote services and innovations. - Work in synergy with sponsorship, event, and CRM teams to ensure campaign consistency. 3. Reporting and Performance Optimization - Track and analyze digital campaign KPIs (engagement, conversions, ROI). - Implement A/B tests to improve content and ad effectiveness. - Prepare regular reports based on analytical tools (Google Analytics, Meta Insights, etc.). 4. Budget Management - Plan, monitor, and optimize the digital campaign budget to maximize ROI. - Produce financial reports to justify investments. 5. - Identify digital trends by region to maintain brand competitiveness. - Manage internal teams and coordinate external agencies for smooth campaign execution. Desired Profile Master's degree in Marketing, Communication, or a related field. Minimum of 7 years in digital media management, preferably 4 years in a telecommunications company or a similar sector. Proficiency in SEO/SEM tools, social media management, programmatic advertising. Expertise in data analysis tools (Google Analytics, Meta Insights). - Personal Qualities: Creativity and a sense of innovation. Ability to manage multiple priorities in a dynamic environment. Proficiency in English and local languages would be a significant asset.