Digital Performance Analyst

We're on the hunt for a skilled Web/App Analyst to boost our dynamic Performance Marketing team and propel business growth through data-driven insights. If you're excited about data, analytics, marketing, and especially have hands-on experience with AppsFlyer, this is the perfect role for you.

As a Web/App Analyst, you'll play a pivotal role in setting up, managing, and interpreting data from attribution, app analytics, and web analytics, with a particular emphasis on AppsFlyer analytics. You'll partner with cross-functional teams to pinpoint business issues and formulate insights that guide data-fueled marketing strategies. Additionally, you'll generate and maintain dashboards, reports, and automated email reports, delivering key metrics and insights to stakeholders

Key Responsibilities:

• Analyzing user behavior across our website and applications.
• Installing and configuring Google Analytics V4 and AppsFlyer via Google Tag Manager, Firebase, Big Query, Data Fusion.
• Producing customized reports, recommending enhancements for key indicators.
• Assisting in the planning of future lead generation, contributing to website and app development by providing necessary information.
• Analyzing user behavior on the site and suggesting improvements for site usability and conversion optimization.
• Studying the product line, production efficiency, and marketing and sales strategies.
• Assigning tasks to programmers and overseeing the quality of work delivered.
• Automating report generation.
• Conducting A/B tests.
• Compiling new element markups.
• Creating sales funnels in GA4 and AppsFlyer.
• Developing and enhancing current data storage models.

Qualifications:

Bachelor's degree in a quantitative field such as mathematics, statistics, computer science, or engineering.

• At least 4 years of experience in a web/app analyst or similar role.
• Expertise in Google Analytics V4, Google Tag Manager, Firebase, PowerBI, Google Sheets, Google Data Studio, Google Cloud Platform, and AppsFlyer.
• Proficiency in SQL.
• Basic understanding of JS, HTML, JavaScript.
• Practical experience with AppsFlyer analytics.
• Experience in end-to-end analytics and settings for centralized data storage (DWH).
• Understanding of how DataLayer works on the site and on the App.
• Intermediate+ level in English.
• Strong problem-solving and critical thinking skills, with an ability to translate complex data into actionable insights.
• Excellent communication and collaboration skills, with a knack for effective cross-functional team work.
• A self-starter passionate about data, analytics, and performance marketing.

Please be informed that the bank shares the information you provide to the companies within the group of TBC Bank Group PLC, including the company for whose benefit the selection process is underway. Companies also ensure personal data processing in accordance with the law. If you do not want to share data, please follow the link and contact us through the communication channels located at the same link: Privacy policy - TBC Bank



JSC TBC Bank conducts the selection process of candidates in compliance with the requirements of the Law on the Elimination of All Forms of Discrimination and the principles of equal treatment of persons and eliminates discrimination against persons on any grounds.

If you are suspected of being discriminated against, you can contact us at: Hotline 032 2 27 27 27 * 1998;



Only those who will pass the first stage of selection and will be granted candidate status will be contacted.

TBC processes the personal data of the candidate in order to determine the suitability of the candidate for the vacancy, in accordance with the requirements of the Law of Georgia on Personal Data Protection. Information about the candidate may also be processed to determine the suitability of the candidate for future vacancies. Information about the candidate is stored for a maximum of 3 years. In case you do not want further data processing, want to change or delete data, please follow the link and contact us through the communication channels located at the same link https://tbcbank.ge/en/privacy-policy

TBC shares its information with companies included in the TBC Bank Group PLC. Subsidiary companies also ensure personal data processing in accordance with the law. If you do not wish to share your data with TBC Group companies, please contact us at the same link https://tbcbank.ge/en/privacy-policy



TBC conducts the selection process of candidates in compliance with the requirements of the Law on the Elimination of All Forms of Discrimination and the principles of equal treatment of persons and eliminates discrimination against persons on any grounds.

If you see signs of discriminatory treatment, contact us: 032 2 27 27 27 *1998;

We will contact you only those who will pass the first stage of selection and will be granted candidate status.