The Digital Philanthropy Senior Director provides strategic leadership to define how digital supports top-of-pyramid fundraising engagement. This role translates fundraising strategies for high-value benefactors into a clear experience model, including key moments, engagement pathways, and interaction expectations across the benefactor lifecycle.
Owns strategy for high-value benefactor engagement and leads cross-channel orchestration across web and content platforms, journey and lifecycle engagement capabilities, and personalized outreach channels. Establishes and applies digital experience principles (e.g., trust, clarity, relevance, accessibility, and privacy-minded personalization), along with scalable personalization approaches, journey frameworks, and shared standards that enable consistent execution across platforms and teams.
Ensures alignment across the digital ecosystem by partnering with fundraising, analytics, data/CRM, brand, content, and operations to define governance, prioritize initiatives, and reduce fragmentation. Leverages data, analytics, and emerging technologies, including AI-enabled tools, to inform decision-making and optimize engagement strategies. Applies systems thinking to integrate efforts across a complex, multi-stakeholder environment.
The Senior Director leads through influence, building alignment and consensus across a matrixed organization. This role defines the experience model and guardrails that guide execution; it is not responsible for building net-new product features. Communicates with clarity and credibility to stakeholders and senior leaders while fostering collaboration, accountability, and a shared sense of purpose.
As an individual contributor, this position operates as a strategic integrator across Development and the broader digital ecosystem. Works closely with fundraising professionals, analytics, data/CRM, marketing, brand, content, and operations teams, as well as physician leaders, administrators, and external partners. Serves as a key connector across functions to align priorities, establish governance, and enable a cohesive, benefactor-centered digital experience for high-value audiences.
A bachelor’s degree in a related field, which may include liberal arts, business, communications, marketing, health care, or similar field, plus 7 years professional experience in the field of philanthropy, marketing or communications is required.
• Proven ability to develop and execute digital strategies aligned to business and fundraising objectives
• Strong leadership, critical thinking, and problem-solving skills
• Excellent communication and stakeholder influence skills in collaborative, cross-functional environments
• Demonstrated servant leadership mindset with experience guiding cross-functional work
• Experience with enterprise digital platforms and cross-channel engagement
• Experience using data and analytics to drive decision-making and optimization
• Ability to manage multiple priorities in a fast-paced environment
• High professionalism, sound judgment, and confidentiality
• Ability to work independently and collaboratively with positive influence
• Occasional travel required
• Flexibility to work evenings and weekends as necessary
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