Digital Shelf Analyst

Purpose Statement

As a Digital Shelf Analyst, you will play a critical role in ensuring Rich’s products are accurately represented, discoverable, and transactable across customers’ digital shelves. You will work cross‑functionally and directly with key retail and distribution partners to deliver a consistent, high-quality digital brand experience and support commercial success.

This is a hybrid opportunity based out of Rich’s WHQ in Buffalo, NY with in-person collaboration required Tuesday-Thursday each week and WFH flexibility Monday / Friday

Key Accountabilities and Outcomes

Customer and Internal Collaboration

• Work externally with strategic customers, partners and vendors as day-to-day contact to ensure mutual success: enhancing relationships, coordinating setup approvals, initiating and managing requests or tickets, and escalating as necessary.


• Collaborate internally with marketing, sales, and product-related teams to source missing data and content, delivering on customer specific digital shelf requirements.

Product Setup and Maintenance

• Own accurate and timely product setup and maintenance across priority digital retail environments.


• Execute accurate and timely setup of products at top priority retailers, distributors, and D2C/O environments in compliance with GS1 and customer requirements. Ensure our products are approved and transactable on customers’ digital shelves.


• Align content/data from automated feeds and internal systems to meet customers’ specific requirements.


• Input content/data directly in external platforms and portals, as needed.


• Submit tickets through customers’ specific processes to address gaps, as needed.


• Serve as a contact for product setup related issues for internal and customer teams.

Scorecard Analysis and Execution

• Monitor and action customer scorecards and dashboards to ensure Rich’s is achieving targeted levels of product data and content performance.


• Analyze and investigate errors and gap reports received from customer-specific teams, providing audit trails and documentation as needed.

Continuous Improvement

• Drive continuous improvement to position Rich’s as Best-In-Class across the digital shelf.


• Embrace change and support experimenting with new processes and capabilities (platforms, AI, etc) to drive better outcomes and experiences for customers and Rich’s associates

Knowledge, Skills, and Experience

• Bachelor’s in Business Administration, Marketing, or relevant field.


• Minimum 2 years of related technical, analytical or business experience. 


• Relevant business or food/retail industry experience preferred.


• Knowledge of product attributes, content, and data synchronization standards and process- GS1 and GDSN a plus.


• Experience with digital commerce, eCommerce, or omnichannel environments preferred.


• Demonstrated planning, process and organizational skills.


• Solid interpersonal skills with ability to communicate in all mediums; comfortable presenting at regular demos and to various audiences as needed.


• Desire to build the future; not afraid to challenge the status quo and suggest enhancements.


• Ability to manage multiple projects and prioritize accordingly in a fast-paced environment.


• Solid software proficiency in Microsoft Suite; intermediate to advanced level of proficiency in Excel (including formulas, subtotaling, pivot tables) and PowerPoint.


• Light travel as needed up to 10%

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