Digital Shelf Manager

Description

Founded in 1872 and based in Wisconsin, Design House® provides a variety of home products to create living spaces you’ll love at prices you’ll appreciate. We offer products for every room at an affordable price, because we believe that upgrading your home shouldn’t break the bank.

Job Purpose:

This role is a key leader in the organization, connecting the value proposition of our business and our products to the customers and consumers who are looking for home solutions we can provide. This person is responsible for and accountable for supporting the sales of Design House products through retail E-Commerce websites such as Amazon.com, HomeDepot.com and Wayfair.com by ensuring optimal merchandising of those products. This person oversees a team of internal and external resources to deliver product pages that convert to sales.  

Essential duties and responsibilities:

• Develop and continually update/maintain customer/consumer-focused merchandising strategy and guidelines by product groupings/types and ensure those guidelines are being met through our content and product data 
• Ensure the “right size” development of content, meeting all customer specifications and merchandising guidelines across copy, photos, videos, graphics, compliance documentation/iconography, and product data attributes 
• Write copy and proof/QA titles, descriptions, bullets, hidden keywords, and our own website required properties, to achieve search engine optimization (SEO) and conversion
• Manage internal and external graphic designers including writing briefs, giving direction and feedback, ensuring proper file management/storage, and overall quality assurance in accordance with merchandising guidelines 
• Manage the storage, availability, organization, and meta tagging of copy and digital assets within Salsify in accordance with data quality standards 
• Lead team to improve content in support of sales and consumer satisfaction objectives, and ensuring new product and customer-specific product needs are met 
• Utilize Salsify reporting and other methods to report on content creation, delivery and performance
• Ensure product pages on our customers’ websites are optimized for merchandising, including availability, delivery promises, search optimization, categorization, variation/super skus, content, ratings & reviews, and brand presence 
• Report on content and merchandising performance, and identify root causes to ensure key performance indicators are met 
• Develop, and continually optimize to, strategic plans, calendars/timelines and budgets 
• Support overall company strategies, plans and guidelines; continually monitor and optimize performance to goals and objectives

Requirements

Qualifications:

• Bachelor’s degree in business, marketing, communications or related field
• 3-5 years minimum experience leading content creation and E-Commerce merchandising on retailers’ websites
• Extensive experience with and knowledge of the Salsify Product Information Management tool (minimum 2 years)
• Strong knowledge and understanding of ecommerce sales channels, portals and processes
• Experience with photography, video and graphic design preferred
• Demonstrated ability to analyze and execute product and channel strategies
• Familiarity with key performance indicators of content, sales and demand generation 
• Exceptional time management and communication skills, with keen attention to detail
• Understanding of how to track, measure and report activity, and turn those measurements into insights that can be used to improve practices
• Ability to manage projects and collaborate with various other people to efficiently accomplish tasks
• Desire to continually learn, as well as create and improve processes and results
• People management skills and team leadership, with particular emphasis on the development of employees
• Clear focus on the consumer (end user) experience and satisfaction

Physical Demands:

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk and hear. The employee may occasionally lift and/or move up to 40 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

Work Environment: 

While performing the duties of this job, the employee is exposed to the office and warehouse conditions prevalent at the time in terms of temperature/weather. The noise level in the work environment is usually minimal.