Digital Shopping Program Development Manager

• Responsible for growing digital channel sales through new experience enablement and online storefront evolutions, ultimately supporting customer acquisition and retention 

• Leads the development of various digital strategies for Digital Shopping to ensure strategies support business objectives and sales growth goals 

• Coordinates all points of information relating to the strategy and initiatives.  Gives direction to respective teams/individuals in the development of programs and tactics.  Guides implementation plan that support the strategies developed. 

• Reviews, analyzes and drives new ideas, concepts and innovation to create a simple, personalized and truly engaging, differentiated digital experience for our customer. 

• Communicates with a wide variety of people at every level of the company to facilitate plans.   

• Leads a team that fosters a collaborative environment and works closely with Merchandising, Marketing, Store Operations and Information Technology. 

• Partners with Consumer Insights & Customer Care to identify customer, seasonal or business insights that are unique to the digital area and that can be leveraged to create relevant and motivating programs, or that address issues our customers face while using our digital offerings. 

• Partner with Analytics to analyze programs for most effective ROI. 

• Issues regular reports, holds meetings and follows through as needed to obtain and distribute information as necessary. 

• Budget planning and management of expenses related to the strategy and assures budget objectives are upheld. 

• This job profile is not meant to be all inclusive 

What You Bring with You (Qualifications):