Digital Site Merchandising Director (Walmart.com & Amazon, Childrens Apparel)

Role Overview

We are seeking a highly strategic and execution-focused Director of Digital Site Merchandising to lead end-to-end digital merchandising excellence across Walmart.com and Amazon. This role owns the full lifecycle from optimized listings, to content uploads, to conversion optimizations.

You will be responsible for building best-in-class product detail pages (PDPs), optimizing discoverability through product titles, SEO and taxonomy, and driving conversion through compelling content and site experiences that increase units per transaction/cross sell, average order value, while lowering return rate, and fueling continuous performance improvement.

This is a critical role for a high-volume, growth-oriented business, requiring deep expertise in marketplace dynamics, digital merchandising, and operational rigor.

Key Responsibilities

Ecommerce Item Setup, Taxonomy, PDP Listings, Organic Discovery

• Oversee all item setup and catalog management, including product taxonomy, category/browse node optimization, listing creation, listing optimization and overall retail readiness.
• Structure product variants and listing architecture based on customer behavior, marketplace best practices, and maximized reviews.
• Develop product titles, descriptions, benefit-driven copy, keywords, attributes, and image strategy.  Develop data-driven keyword strategy for organic search and paid amplification.
• Work with in-house creative team to develop carousel image strategy, A+ / rich media content, and video storytelling.
• Ensure listings are fully optimized for platform algorithms and discoverability, meet platform requirements, taxonomy standards, and compliance guidelines. Ensure attribute completeness and accuracy. 
• Be the owner of specifications and SOPs across marketplace platforms.
• Continuously test and optimize PDP performance to improve conversion rate, units per transaction, average order value, and traffic quality.  Identify opportunities to improve discoverability, content performance, and merchandising.
• Conduct A/B tests and user-testing to build solid listings that drive traffic and conversion.

Storefronts & Digital Merchandising

• Manage and merchandise brand shops, storefronts, and landing pages across platforms.
• Create compelling seasonal and campaign-driven experiences that reflect brand positioning and drive engagement.
• Optimize site navigation and assortment presentation for ease of shopping.
• Work with marketing to drive landing pages that align with paid traffic-driving initiatives.

Cross-Functional Collaboration

Partner closely with:

• Data-entry team to ensure item set up sheets have accurate information.
• Marketing to align on messaging, creative assets, and traffic-driving initiatives; ensure PDPs are optimized for advertising efficiency and ROAS.
• Design to translate style details into compelling, benefit-led storytelling.
• Forecasting & planning to deliver insights on ecommerce activity.

Performance Analytics & Optimization

• Deliver insights and reporting that support data-driven decision making.
• Own reporting and insights across key metrics:
• Consumer journey
• Traffic
• Add to Cart/Abandon Cart
• Conversion rate
• Engagement rate
• Content score / quality metrics
• Voice of the customer
• Establish weekly and monthly business reviews with actionable insights

Reviews & Ratings Ecosystem

• Own the end-to-end reviews strategy, including:
• Product seeding and sampling programs.
• Post-purchase review generation.
• Reviews syndication across platforms.
• Leverage ratings and reviews to improve conversion and product insights

Team Leadership

• Build, lead, and develop a high-performing team of 2 covering front-end digital merchandising.
• Establish clear processes, KPIs, and accountability across the team.
• Cultivate a team of digital experts.

Requirements

• 10+ years experience in ecommerce with Walmart.com and/or Amazon.
• 5+ years in digital merchandising.
• Apparel experience a plus. Must have experience with SKU-intensive categories.
• Proven track record of building optimized listings that drive traffic and conversion.
• Data-driven, analytical and endlessly curious.
• Strong data analysis and excel skills.
• Strong understanding of:
• SEO, keyword strategy, and taxonomy
• PDP optimization and content strategy
• Retail media interplay with organic performance
• Entrepreneurial mindset with a bias for action and continuous improvement.
• Experience with keyword tools such as Helium 10, SEM Rush, Keepa, Stackline, Jungle Scout
• Knowledge of retailer.com platforms including Walmart Supplier One, Walmart Scintilla, Amazon Seller Central

Salary: $150,000