Direct Sales Specialist - California

Who We Are:

Modula is the leading US manufacturer of vertical lift modules (VLM) and automated storage and retrieval systems. Modula US has Manufacturing plants in Dayton, OH and Lewiston, ME, and remote locations throughout the US. Our corporate global headquarters are in Italy with many locations around the globe. Modula’s goal is to be an exceptional workplace admired for growing and developing talented employees and leaders, building innovative products through the development of a highly skilled and engaged workforce. 

Modula’s Values: We are culture and value driven; regardless of position and title we are all in all the time. 

• Passion- Proud of our work/Modula, love what you do, positive energy, go the extra mile, engaging
• Pursuit of Excellence- Continuous improvement, committed, attention to detail
• Accountability- Lead by example, follow through, integrity, create trust with team & customers.
• Agility- Flexible & adaptable, embrace change, ability to multi-task, sense of urgency.
• Teamwork- Proactive & effective communication, respect, humility, curious, openminded, diversity

Job Overview: We are seeking a Direct Sales Specialist to drive direct sales of Modula’s VLM technology across the state of California. This role focuses on building strong relationships with end customers, delivering tailored automation solutions, and closing deals that add value to their operations. The ideal candidate has a proven track record in B2B sales, deep knowledge of automation and warehousing solutions, and a results-oriented mindset.

Key Responsibilities:

• Develop and implement a regional sales strategy to achieve and exceed revenue goals in California.
• Proactively connect with businesses to understand their unique challenges and present tailored VLM solutions to address their needs.
• Identify and target new business opportunities in industries such as manufacturing, e-commerce, and logistics.
• Build and maintain lasting relationships with key decision-makers to foster trust and long-term partnerships.
• Provide detailed presentations and live demonstrations, showcasing the value and capabilities of Modula’s technology.
• Actively identify and pursue leads, leveraging personal outreach and professional networks to drive sales.
• Manage the entire sales cycle from prospecting to close, maintaining accurate records and reports to track progress and refine strategies.
• Ensure smooth implementation of solutions, working closely with technical teams to meet customer needs and provide ongoing support.

• Bachelor’s degree in business, Sales, Marketing, or a related field is preferred.
• 5+ years in B2B sales, preferably in warehouse automation, manufacturing, or industrial equipment.
• Familiar with Vertical Lift Machines (VLM's) technology, warehousing, automatic retrieval solutions and inventory management systems.
• Success in managing a sales territory, driving new business, and consistently meeting or exceeding sales targets.
• Strong interpersonal skills with a focus on customer satisfaction and long-term partnerships.
• Willingness to travel extensively within California to meet clients and attend industry events.
• Able to understand and extrapolate data to support sales and build target audience.

Modula Inc. is an EEO (Equal Employment Opportunity) Employer. Our search and selection processes are based on identifying qualified candidates who are highly motivated to grow with our company. Employment decisions are based on the principles of equal employment opportunity. Recruitment, testing/assessment, selection, and promotion will be administered without regard to race, color, sexual orientation, physical or mental disability, religion, age, ancestry or national origin, whistleblower activity, previous assertion of a claim or right under worker’s compensation, marital status, genetic information, or any other characteristic protected by federal, state, or local law

Modula Inc. is an EEO (Equal Employment Opportunity) Employer. Our search and selection process are based on identifying qualified candidates who are highly motivated to grow with our company.  Employment decisions are based on the principles of equal employment opportunity. Recruitment, testing/assessment, selection, and promotion will be administered without regard to race, color, sexual orientation, physical or mental disability, religion, age, ancestry or national origin, whistleblower activity, previous assertion of a claim or right under worker’s compensation, marital status, genetic information, or any other characteristic protected by federal, state, or local law.

Disclaimer: Where a specific pay range is noted, it is a good faith estimate at the time of this posting.  The actual salary offered will be based on experience, skills, qualifications, market / business considerations, and geographic location.