Job Description - Direct to Patient Field Marketing Manager | Prosthetic Urology | Miami, FL
Conduct patient education programs, including in-office tutorials. Increase referring physician and patient awareness of disease states and treatment options. Identify unique local market opportunities to increase therapy and product awareness, including PR, patient advocacy, or hospital marketing partnerships. Evaluate and implement co-marketing programs (using approved guidelines). Make patient advocates available (in-person and cloud visits); identify suitable patient advocates as needed. Develop and implement targeted patient outreach initiatives. Work with collaborative counterparts to drive Access to Care programs between prosthetic urologists and primary care physicians or other referring physicians. Enable patient access to prosthetic urologists. Address local market issues that limit patient access to trained implanters. Propose and share best practices with implanters and customers that enable improved efficiency, patient care, and practice flow. Share non-clinical literature of interest to prosthetic urologists. Identify other areas where BSC should develop and share best practices that improve efficiency. Partner closely with territory managers and region managers in the assigned geographies. Provide clinical case/OR support (10-15%). BA or BS degree preferred 5 years of experience in sales, account management, advertising/marketing, or promotions is required; however, less experience will be considered for an exceptional candidate Healthcare, Pharma, and medical device experience preferred Spanish speaking highly preferred Proficiency with Microsoft Office Programs (Excel) Experience with sales and marketing databases a plus Excellent verbal communication skills Must have demonstrated business partnering skills Ability to build/create immediate rapport Must be detailed-oriented and have proven ability to be organized Creative outside-the-box thinker, persistent and analytical Self-driven and able to work independently 50-60% travel required
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