- Enterprise Enablement Strategy & Governance
- Own SAFE’s global sales enablement strategy, aligned to ARR growth, enterprise expansion, and category leadership.
- Serve as the executive owner of Command of the Message as SAFE’s core sales methodology.
- Define enablement standards, operating rhythms, certification, and reinforcement models across all GTM roles.
- Ensure enablement is treated as a revenue discipline, not a support function.
- Seller Performance, Coaching & Scale
- Reduce ramp time and increase productivity through structured AI-driven onboarding, certification, and reinforcement.
- Define and implement AI-assisted coaching, call analysis, and deal inspection at scale.
- Ensure consistent execution across enterprise SDRs, account executives, and partner sellers globally.
- AI-Native Sales Execution
- Embed AI and agentic workflows into discovery, qualification, deal strategy, executive preparation, and forecasting.
- Ensure AI-driven tools enforce value discipline, rather than creating noise or feature selling.
- Partner with RevOps and Sales Leadership to integrate AI into daily seller workflows.
- Value & Quantification Enablement
- Translate SAFE’s CRQ, CTEM, and TPRM capabilities into sales motions grounded in value delivery.
- Enable sellers to consistently lead with quantified business benefits (cost reduction, risk reduction, revenue assurance/resilience).
- Ensure SAFE’s value narrative holds up in executive, regulatory, and board-level conversations.
- Content Architecture & Messaging Systems
- Own SAFE’s enablement content architecture: discovery frameworks, value drivers, required capabilities, competitive narratives, and executive talk tracks.
- Ensure content is AI-curated, contextual, and role-specific, surfaced at the moment of need.
- Partner with Product Marketing to maintain a single, coherent value narrative.
- Revenue Impact, Metrics & Accountability
- Define and own enablement KPIs tied directly to revenue outcomes.
- Use data to identify execution risk, skill gaps, and enablement ROI.
- Report the impact of enablement regularly to executive leadership.
- Organizational & Cross-Functional Leadership
- Build, lead, and scale a high-performing enablement team over time.
- Act as a partner to Sales Leadership, Product Marketing, RevOps, Product, and Executive Leadership.
- Serve as a visible change leader driving adoption of AI-native, value-based selling across SAFE’s GTM organization.