Director - BookShelf

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Director – BookShelf

Starting Date

Immediately

Location

Deseret Book Corporate Office

55 N 300 W

Salt Lake City, UT 84101

Type

Full Time

OUR COMPANY

Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey.

In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.

This role is responsible for the end-to-end performance and P&L for BookShelf. The leader sets and executes the growth strategy to deliver revenue, contribution margin, and customer targets while driving operational excellence across the full funnel—from traffic acquisition and conversion to fulfillment and retention. The incumbent partners closely with marketing to develop and implement strategies that build brand awareness and accelerate qualified traffic.

Job Duties

P&L Ownership and Growth

• Own the subscription P&L: revenue, gross margin, contribution margin; drive improvements in ROAS, CAC/LTV, AOV, conversion, and return rate.
• Build and execute annual growth plans; optimize product mix, pricing, and promotions with Publishing and Marketing.

Site Operations and Customer Experience

• Own the primary application and backend systems: UX, merchandising, content, promotions, accessibility, performance, and reliability.
• Drive conversion through testing, personalization, and CX/UX enhancements.
• Set expectations and ensure the Customer Care manager drives team accountability and outcomes.

Technology and Data Stack

• Partner with Technology and Data.
• Steward the application, CMS, analytics, testing, product feeds, and roadmap.
• Ensure robust integrations with OMS/ERP/WMS and partner on feature delivery and site stability.

Digital Marketing Partnership

• Collaborate with Marketing on search, social, email, and affiliate initiatives to increase qualified traffic.
• Execute site-side strategies to maximize campaign ROI and conversion.
• Leverage analytics to monitor performance and surface new growth opportunities.

Team Leadership and Cross-Functional Alignment

• Build, lead, and develop a high-performing e-commerce team and agency/vendor ecosystem.
• Report KPIs, insights, and recommendations to the VP of Sales Channel Strategy and senior leadership.

Accountable Outcomes

• Year-over-year growth in subscription revenue and profitability.
• Higher conversion, improved AOV, and stronger customer retention.
• Flawless site performance and an engaging, on-brand experience.
• Clear alignment across channels to accelerate digital growth.

Minimum Job Requirements

Required:

• 7+ years of experience in mobile environment, digital retail, or technical PM leadership roles.
• Proven ability to manage a subscription P&L and deliver growth.
• Expertise in merchandising, promotions, application optimization, and digital analytics.
• Strong collaboration skills with Marketing, Technology, and cross-functional teams.
• Data-driven, hands-on operator who can balance strategic planning with execution.
• Bachelor’s degree or equivalent practical experience; MBA or comparable business training/experience is a plus; we value diverse paths to leadership.
• If you meet most qualifications but don’t check every box, we encourage you to apply.

Benefits

• Excellent medical, dental, and life insurance
• Paid leave and holidays
• Company-funded retirement plan
• 401(k) savings plan with company matching funds
• Merchandise discount
• Hybrid office schedule

Equal Opportunity and Diversity

We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.