Director, Brand Leadership

Barkley is a creative idea company. We build modern brands for modern consumers. We believe that creativity can solve any problem.

We're looking for a Director, Brand Leadership. This dynamic leader will report to the VP, Client Experience, and lead a team of Barkley partners to deliver Whole Brand ideas that drive business.

This person plays a significant role in paving the conditions for brave ideas. A successful Director can flex between being a strategic partner that leads the business and one with the knowledge of project details that keep things running smoothly. Seen as a resource to get the most value out of Barkley's partnership, this person problem-solves, brings a positive attitude, and quickly identifies the right path for the entire cross-agency team. As a respected leader at Barkley, this person proactively spots opportunities to drive growth, protects an inclusive team culture, and can sell-in ideas to any audience based on deep marketing expertise. Throughout everything a Director does, there is a passion for creative ideas, pushing beyond expectations, and inspiring the team to create work that builds whole brands.

Responsibilities:
Oversee a Client portfolio of $5+ million dollars
Consult with clients, steering modern business and brand innovations
Creates the conditions and protects a diverse and inclusive environment where each team member feels they can bring their best self and be respected and seen
Delivers Whole Brand ideas that solve business problems and measurable results
Leads, empowers, and inspires a Brand Leadership team to understand and drive our Clients' business
Informs, prioritizes, and inspires cross-agency Strategy, Creative and Engagement teams to deliver great work that moves the client's whole brand forward
Embraces the agency Whole Brand approach and consistently seeks out ways to deliver work and additional growth opportunities to the clients within The Red Thread Spectrum
Leads the overall Client Experience that delivers external strategic documents like Annual Planning and 360 Scorecard or internal performance tied to financial forecasting, Whole Brand Assessment and Team Annual Huddles
Leads the development and management of the scoping process that is precise, detailed and forward-thinking by including the right department input and client direction - resulting in profitable, annual contracts
Forecasts, tracks and reports contracted revenue with recommendations to solve any resource management or burn issues that impact profitability
Build, retain and expand current Client engagements (organic growth)
Collaborate with Growth teams to earn new Client Engagements
Bring a positive, purposeful culture to the team that enables a can-do attitude and enjoyment of the client and the work
Responsible for growing and retaining direct reports that includes a clear growth plan, ongoing communication on performance, and well-defined roles & responsibilities
Proactive leadership that can foresee any client issues and knows how to solve early or escalate and request management support to resolve before they are detrimental to the relationship

Qualifications:
Experience building and executing strategic business plans
Experience building and executing growth marketing plans
Experience inspiring, delivering and selling great creative
Experience mentoring, developing and promoting talent
Experience operationalizing and expanding contracts
Experience developing work scopes and staffing plans
Experience budgeting, forecasting and reporting revenue
A bias for action

Barkley's Commitment to Diversity & Inclusion
We believe being radically diverse and inclusive is the key to becoming one of the world's great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.

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