Director Brand Management

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us

Building brands is in our DNA. Owned brands play an increasingly important role in Target's winning strategy. We build distinctive brands that create meaningful relationships with our guests and set Target apart in the marketplace. Our Brand team combines cultural curiosity, guest understanding and forward-looking strategy to create new reasons for guests to discover and choose Target.

About the job

As Director of Brand, Discretionary, you will be the guardian of brand strategy across AA, Home and Fun101. You will define what each brand stands for and anticipate how culture, guest expectations and the market will evolve to shape an industry- and market-leading portfolio.
In this role, you will lead a team of brand strategists and partner across Insights, Design, Merchandising, Brand Activation and Collaborations. You will bring leading-edge brand expertise and independent judgment to strategic decisions, with partner teams responsible for activation and execution.

Core responsibilities include:

• Lead and develop a team of brand strategists, fostering curiosity, foresight and strong business judgment.
• Lead horizontally across functions, aligning senior leaders and partners around a shared brand vision to drive pivotal strategic decisions.
• Navigate the organizational matrix with clarity, connecting the dots across product development, merchant and creative processes to pinpoint the key moments to influence shifts and drive index.
• Serve as the guardian of brand purpose, positioning and differentiation across AA, Home and Fun101.
• Set a forward-looking portfolio strategy and multi-year roadmap that position Target to lead the market.
• Stay at the pulse of culture and guest lifestyles, values and aspirations to identify emerging opportunities.
• Forecast shifts in guest expectations and the competitive landscape before they become mainstream.
• Partner with Insights, combining research with cultural observation, market intelligence and independent brand judgment.
• Recommend brand reinvention, extensions and portfolio changes that strengthen relevance, differentiation and long-term growth.
• Assess brand health and future relevance, using early signals alongside current business performance.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

This role is performed on-site 4 days per week from our Downtown MN HQ campus. It is not eligible for remote work.

About you:

• Four-year degree or equivalent work experience; advanced degree preferred.
• 12+ years of experience in brand strategy, brand management, portfolio strategy or related fields.
• Demonstrated success shaping distinctive brands and forward-looking portfolio strategies.
• Deep understanding of culture, guest behavior and emerging market shifts.
• Experience combining research and independent judgment to identify future growth opportunities.
• Strong team leadership, strategic thinking and senior-level influencing skills.
• Ability to balance brand vision with business outcomes and make decisions amid uncertainty.

Benefits Eligibility

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.