Director, Brand Marketing

Why USAA?

Let’s do something that really matters.

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

As a dedicated Director, Brand Marketing, you will develop marketing plans and strategies that promote the brands’ products and services in a way that elevates the brand. Will help build the brand and raise brand awareness through innovative, multichannel, and cross functional marketing campaigns. Review market research and competitive intelligence projects and results to identify and articulate customer, competitor and industry trends which impact possible new branding opportunities and directions. Compile, analyze, and interpret data for in-market campaigns to make strategic and tactical recommendations or in the moment adjustments to help deliver against brand business / marketing objectives.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position will be based in the San Antonio, TX office. Relocation assistance is not available for this position.

What you'll do:

Responsible for leading a team that is facilitating all interaction points between Business Partners and Marketing for marketing, sales and service activities.

Manages collaborative working relationships with Business Partners and Marketing.

Integrates cross-functional collaboration and innovations by supplying knowledge between Business Partners and Marketing.

Provides status updates on marketing, sales and service activities to key stakeholders.

Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

Lead integrated team in the development of multi-channel creative campaigns to motivate audience to “take action".

May provide additional support, including performance analysis and communications, to key stakeholders, including Senior leadership.

Monitor market trends, research consumer markets and competitors’ activities that help support development of marketing strategies.

Responsible for leading and guiding team in managing assigned Marketing budget(s).

Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree

8 or more years of progressive related experience

3 or more years of direct team lead or management experience

Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities

What sets you apart:

Proven working experience as Brand Manager or Brand Marketer

Proven ability to develop brand and marketing strategies and communicate recommendations to leadership

Degree in marketing or a related field

Data-driven thinking and an affinity for numbers

Experience in identifying target audiences and devising effective campaigns

Experience with Military Marketing

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Outstanding communication skills

Up-to-date with latest trends and marketing best practice

US military experience through military service or a military spouse/domestic partner

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer:

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $138,230 - $264,200 .

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you are an existing USAA employee, please use the internal career site in OneSource to apply.

Please do not type your first and last name in all caps.

Find your purpose. Join our mission.

USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.

USAA attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and women of the U.S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself – you just need to share our passion for serving our more than 13 million members.

USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.

USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.