Director, Brand + Product Marketing- Too Faced Cosmetics

Brand Strategy & Positioning

• Define the Global brand strategy, positioning, and annual marketing priorities aligned with business objectives and Too Faced's distinctive brand purpose.
• Translate Global and North America consumer, cultural, category, retailer, and competitive insights into clear growth platforms and differentiated brand strategies.
• Lead the development of Global brand architecture, messaging frameworks, and storytelling principles, ensuring they translate into locally relevant North America plans.
• Serve as a senior advisor to executive leadership on brand health, portfolio opportunities, North America market dynamics, and long-term growth.
• Identify Global and North America white-space opportunities that strengthen brand equity, recruit new consumers, and deepen loyalty.

Product Marketing & Innovation

• Own the Global product marketing strategy and multi-year innovation pipeline across priority categories, informed by North America consumer and commercial needs.
• Partner with Product Development and cross-functional teams to shape concepts, claims, naming, packaging direction, assortment, and pricing architecture.
• Develop compelling product positioning and consumer propositions grounded in Global category trends and North America market insights.
• Lead stage-gate marketing deliverables from concept development through launch, ensuring strategic clarity, differentiation, Global scalability, and North America executional readiness.
• Manage portfolio lifecycle decisions, including hero-product acceleration, renovation, assortment optimization, and discontinuation recommendations across Global and North America portfolios.

Global & North America Go-to-Market Strategy

• Lead Global go-to-market strategy for product launches, franchises, collaborations, and key brand moments, with direct ownership of North America activation.
• Develop integrated Global launch briefs and North America market plans that align product positioning, creative strategy, channel roles, retailer needs, merchandising, education, and commercial objectives.
• Partner with Integrated Marketing, Creative, Ecommerce, Earned Media, Sales, and Commercial teams to deliver cohesive North America consumer journeys across paid, earned, owned, retail, and experiential touchpoints.
• Set Global launch standards, toolkits, and timelines while tailoring strategies for North America retailers, channels, and consumers.
• Anticipate risks, resolve cross-functional dependencies, and ensure Global and North America launches are delivered on strategy, on time, and within budget.

Consumer Insights, Analytics & Business Performance

• Establish Global and North America KPI frameworks for brand health, innovation productivity, launch performance, consumer recruitment, and portfolio growth.
• Lead Global and North America post-launch reviews and business performance discussions, translating results into clear optimization plans and future innovation decisions.
• Champion consumer research, social listening, retailer intelligence, competitive analysis, and market data to inform Global strategy and North America execution.
• Partner with Finance, Sales, and Commercial teams to evaluate North America forecasts, pricing, mix, profitability, channel performance, and return on marketing investment.
• Provide executive-level recommendations that improve Global brand value and North America growth, efficiency, and market share.